Marketing Director (TakeUp)

About Us

TakeUp, LLC is revolutionizing revenue optimization for hospitality with a daring approach to pricing. Using AI and machine learning, TakeUp empowers independent operators to unlock maximum revenue potential through pricing courageously—day in, day out. Seamlessly integrated with top Property Management Systems, our platform replaces traditional rate-setting constraints with data-driven confidence, delivering an impressive 10-15x ROI.

The Opportunity

Are you ready to define and drive a transformative marketing strategy for a high-potential hospitality tech company? As Marketing Director, you’ll play a key role in shaping TakeUp’s brand journey, spearheading our positioning, GTM strategy, and content-driven campaigns. Your mission is to amplify TakeUp’s unique voice in the industry and attract a devoted customer base that shares our passion for bold, intelligent solutions.

This role offers you the freedom to innovate, lead, and inspire as we grow from a single-point solution into a dynamic platform.

What You'll Do

As the engine of TakeUp’s marketing, you’ll lead the charge in building a market presence that resonates with our audience and differentiates us as a thought leader in hospitality tech. You’ll own the strategy, from conception to execution, ensuring that every initiative not only builds our brand but delivers measurable impact.

• Set the Vision: Develop and execute a marketing strategy that elevates TakeUp to a top-of-mind solution in the hospitality industry.
• Lead Social Media: Craft a social media presence that sparks engagement and builds community, sharing our journey and impact in authentic, meaningful ways.
• Public Relations & Thought Leadership: Establish TakeUp as the go-to industry thought leader, creating high-impact industry insights, white papers, and more.
• Event Leadership: Orchestrate our presence and lead the setup and show execution at trade shows and events, ensuring memorable and impactful brand experiences.
• Master Market Positioning: Define and communicate our evolution from a niche product to a must-have platform, partnering with product teams to keep our positioning sharp and relevant to develop strong product-market fit.
• Content Strategy: Lead content creation across formats—case studies, webinars, white papers—that showcase our expertise and resonate with the needs of our audience.
• Brand Champion: Shape and elevate our brand across all touchpoints, maintaining a consistent and compelling voice.
• Agile Execution: Test, learn, and iterate, adjusting strategies to maximize effectiveness and staying nimble in a fast-paced environment.

Who You Are

You’re a visionary and dynamic marketing leader with a proven track record of bold marketing transformations, especially for tech-focused solutions in SMBs and the hospitality industry. You thrive in startup settings, where agility, creativity, and a passion for measurable impact are essential. You:

• Bring 5+ years of experience in shaping and scaling brands in the hospitality or SaaS industry.
• Possess a proven track record in helping companies transition from a single solution to a platform, with a solid understanding of positioning and product evolution.
• Are a skilled communicator, able to create compelling, audience-focused messaging.
• Have hands-on experience managing paid media campaigns and optimizing ROI across diverse channels.
• Foster a collaborative spirit with an ability to work alongside a passionate, agile team, showing a willingness to collaborate and take initiative.
• Have an entrepreneurial spirit with a passion for experimentation and a solutions-oriented mindset.
• Have a history of fast-paced, impactful execution and a desire to work alongside a talented, dedicated team.

Why Join Us?

• Purpose: Directly shape the future of hospitality technology.
• Growth Opportunity: Build and transform a brand from the ground up, becoming an essential leader in TakeUp’s success.
• Flexible Environment: Enjoy remote work, with exciting opportunities to represent TakeUp at industry events.
• Collaborative Culture: Work with a team of innovators driven to make a lasting impact.

Travel

This role is remote or hybrid, based on your location. While flexibility is key, we also value in-person connections. Whether you're remote or hybrid, travel may be needed for customer discovery, team building, and/or networking.

Compensation & Benefits

We offer a competitive salary, incentive program, pension, and a comprehensive benefits package.