Social Media Manager

Redox is on a mission to accelerate healthcare’s transformation with useful data. Redox accelerates the development and distribution of healthcare products with a full-service integration platform to securely and efficiently exchange healthcare data. With just one connection, data can be transmitted across a growing network of 7,300+ provider organizations and 240+ healthcare products. Redox connections serve tens of millions of patient records per day, leveraging a single data standard compatible with more than 90 electronic health record systems.

Opportunity & ImpactWe are seeking a dynamic and results-oriented Social Media Manager to join our growing team. The ideal candidate will be responsible for developing and implementing innovative social media strategies to drive brand awareness, engagement, and lead generation. In addition to organic social media responsibilities, this role will also support our PR efforts, developing event strategies (both in-person and virtual) and assisting with executive communications.

Job Responsibilities

• Organic social media strategy: Enhance and execute our organic social media strategy—as well as a channel-specific look and feel—across several channels including LinkedIn, X, YouTube.
• PR support: Assist with PR initiatives, including pitch development, press releases, and media relations.
• Event strategy: Develop and execute event messaging for both in-person and virtual events, including planning and promotion.
• Content creation: Create engaging and informative social media content across diverse formats, supporting our business and product initiatives.
• Third-party content curation: Comb through industry news, research, thought leadership, and influencer content to share through Redox social channels.
• Follower engagement: Monitor and respond to social media comments, messages, and mentions in a timely and professional manner.
• Analytics and reporting: Track social media metrics and provide regular reports on content, campaign, and channel performance.
• Leader communications: Support leader communications by drafting speaker proposals, social media posts, and other materials.
• Sales amplification: Draft social posts for sales teams to promote product news, company announcements, partnership content, events, and customer stories.

Required Skills & Experience

• 2+ years of experience in B2B social media
• Working experience in the healthcare technology industry
• Bachelor’s degree in marketing, communications, or a related field
• Strong understanding of social media platforms and their algorithms
• Excellent copywriting and communication skills
• Ability to work under tight deadlines, troubleshoot, and pivot when needed
• Experience working with and presenting to C-suite executives and leadership team
• An understanding of brand voice
• Experimental, test-and-learn mindset
• Relentless curiosity and willingness to learn
• Passionate about creating unique story angles
• Exceptional organizational and time management skills
• Proven ability to collaborate with various roles across an organization

Preferred Skills & Experience

• Working experience in the healthcare technology industry
• Knowledge of public relations and webinar production processes
• An understanding of the interplay between organic and paid social efforts, with a strategic mind for how they can work better together
• Hands-on experience with HubSpot social media and analytics tools
• Familiarity with Google Workspace (formerly G Suite)

Software Platform/Tools

• Required: Google Analytics
• Preferred: HubSpot, Salesforce, Facebook Ads Manager & LinkedIn Campaign Manager