Digital Marketing Specialist

At SaralTech, we are dedicated to driving innovation and growth through technology. We’re looking for a skilled Digital Marketing Specialist to join our team and lead our digital marketing initiatives.

Key Responsibilities:

• Develop, implement, and manage paid ad campaigns on Google Ads to drive traffic and conversions.
• Execute and optimize SEO strategies (on-page and off-page) to enhance organic search rankings and increase website visibility.
• Conduct keyword research, competitor analysis, and develop SEO-friendly content strategies.
• Monitor and analyze campaign performance metrics to ensure successful outcomes and adjust strategies accordingly.
• Manage and optimize website content on WordPress to align with SEO and user experience goals.
• Collaborate with the content and design teams to align digital marketing efforts with brand objectives.
• Keep up-to-date with the latest trends and best practices in digital marketing, SEO, and WordPress.

Requirements:

• Proven experience in digital marketing with expertise in Google Ads, SEO (on-page & off-page), and WordPress.
• Proficiency with SEO tools (Ahrefs, SEMrush, Google Analytics, etc.).
• Strong analytical skills and ability to interpret data for effective decision-making.
• Experience with WordPress site management and basic content updates.
• Excellent communication and project management skills.

Preferred Qualifications:

• Google Ads, SEO, and WordPress certifications.
• Experience with A/B testing and performance analysis.

Why Join SaralTech?

Be part of a dynamic team, work on impactful projects, and contribute to meaningful growth.