Performance Marketing Manager, TikTok

WHO WE ARE 🌍

Manychat is a leading Chat Marketing platform. We help businesses engage with their customers on Instagram, Facebook Messenger, WhatsApp, and Telegram.

Trusted by over 1 million brands in 170+ countries, we're an official Meta Business Partner, backed by top investors, including Bessemer Venture Partners.

With 200+ teammates across international offices in Austin, Barcelona, Yerevan, São Paulo, and Amsterdam — Manychat helps businesses across the globe improve their ROI and grow faster.

WHAT WE'RE LOOKING FOR 🌟

Are you someone who sees TikTok as a powerful marketing tool rather than just an entertainment app? Let’s leverage its potential to showcase the value of Manychat!

We are looking for an experienced TikTok Performance Marketing Manager based in Austin, TX, who’s excited to take the lead on our TikTok advertising efforts. You’ll bring a minimum of 5 years of experience in digital marketing with a proven track record in performance marketing, and at least 2 years of dedicated TikTok ad management.

If you have a strong background in performance marketing and experience in creative strategy—especially in creator-focused areas—you’ll find an exciting place here to drive growth on TikTok.

Collaboration and results are key, and we can’t wait to welcome you to the team!

WHAT YOU'LL DO 🚀

• Develop, execute, and optimize TikTok advertising campaigns to meet business objectives, focusing on acquisition, engagement, and brand awareness.
• Work closely with our creative team to guide the development of TikTok-specific content that resonates with our target audience.
• Collaborate across teams, including brand, creative, and product, to ensure cohesive campaign execution.
• Optimize performance through A/B testing, audience segmentation, and creative iteration.
• Analyze and report on campaign performance, providing actionable insights to stakeholders.
• Keep up with the latest trends and features in TikTok marketing to ensure we stay ahead of the competition.
• Manage relationships with TikTok account reps and any relevant third-party vendors.
• Develop strategies for influencer collaborations and creator-driven content campaigns to boost brand visibility.

TO BE SUCCESSFUL IN THIS ROLE 💥

You'll need:

• 5+ years of digital marketing experience, with a proven track record in driving successful performance marketing strategies.
• 2+ years of full timeTikTok ad campaign management, with a deep understanding of TikTok's platform, ad formats, and best practices.
• Experience in developing and implementing brand and creative strategies, ideally targeting creators, influencers, or verticals related to the creator economy.
• Proficiency in campaign data analysis and actionable insights delivery.
• Experience with performance analysis tools, reporting dashboards, and A/B testing methodologies.
• Excellent project management skills and the ability to work cross-functionally in a fast-paced environment.
• Passion for TikTok, social media trends, and innovative digital marketing strategies.

WHAT WE OFFER 🤗

We care about your growth, well-being, and comfort

• Annual professional development reimbursement.
• Generous time-off policy to balance your work and life.
• Competitive medical, dental, and vision coverage for you and your dependents (via PLANS).
• Hybrid work format to choose between home and office.

Manychat is an Equal Opportunity Employer. We’re committed to building a diverse and inclusive team. We do not discriminate against qualified employees or applicants because of race, color, religion, gender identity, sex, sexual preference, sexual identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, military status, or any other characteristic protected by local law or ordinance.

This commitment is also reflected through our candidate experience. If you have individual needs that may require an accommodation during the interview process, please indicate this in your application. We will do our best to provide assistance throughout your interview process to ensure you’re set up for success.