Head of Marketing

About TRNSACT:

TRNSACT is a B2B SaaS company dedicated to revolutionizing the financing of commercial equipment. Our smart technology streamlines the financing process, drives sales, and ensures compliance. We offer a digital platform that transforms how equipment dealers, customers, lenders, and manufacturers handle transactions. Our customizable software features a range of tools that can be used together or individually, and we provide tailored data compliance solutions for large dealership brands and equipment manufacturers.

At TRNSACT, we’re focused on helping equipment dealers grow. Our user-friendly, secure, and high-speed software platform simplifies the integration of aftermarket F&I products and automates finance transactions. Our tech, sales, and leadership teams are committed to optimizing every step of the financing process.

Why Work With Us?

• Be part of a company that's revolutionizing commercial equipment financing.
• Join a growing team and help shape the future of TRNSACT from the ground up.
• Work with passionate, innovative, and supportive colleagues.
• We believe in empowering our employees to achieve their best and provide opportunities for growth and development.
• We value diversity, inclusivity, and a collaborative spirit, fostering a healthy work-life balance.

What you'll do:

• Create and implement go-to-market strategies for new products and features.
• Identify target audiences, market trends, and competitive positioning, focusing on auto or commercial equipment dealers.
• Develop product messaging and positioning that stands out in the market.
• Work with product and sales teams to develop sales enablement materials, including presentations, case studies, and FAQs.
• Coordinate with PR, social media, and content teams to manage product launches.
• Report on the effectiveness of marketing campaigns and initiatives.
• Maintain a deep understanding of our products, customers, and market landscape.
• Use customer insights to inform marketing strategies and product development.
• Identify opportunities to increase awareness, activation, and adoption of TRNSACT’s products and capabilities within our dealer and lender customer ecosystem.

Requirements:

• Minimum 3 years of experience in product marketing at a high growth fintech / software / tech company
• Experience crafting compelling product positioning and messaging
• Demonstrated ability to manage GTM motions at scale to yield predictable results
• Experience working at the intersection of enterprise-grade merchants and their business customers preferred
• Attention to detail, strong work ethic, and a relentless drive
• Comfortable with building process in the face of ambiguity. We are growing fast and still learning
• A demonstrated ability to get stuff done. In an ideal world, you’ve worked in a fast-growing company and know what we should be doing today, in one year, and in two years.
• Self-directed and able to work with minimal supervision
• Excellent verbal and written communication skills
• Data-driven and analytical about measuring and iterating

Company Culture:

At TRNSACT, we believe in empowering our employees to achieve their best. We value diversity, inclusivity, and a collaborative spirit. Our team is passionate about making a difference, and we are committed to providing a work environment that encourages growth, innovation, and a healthy work-life balance.