Product Marketing Manager

About TRNSACT:

TRNSACT is a leading B2B SaaS platform designed to transform how commercial equipment transactions are managed. Our smart technology empowers equipment dealers, lenders, and manufacturers by automating complex finance deals, simplifying aftermarket product integration, and ensuring data compliance. TRNSACT enables businesses to handle financing operations with speed and security while enhancing their customer experience.

Who Uses Our Products and How They Use Them:

Our platform is trusted by key players in the commercial equipment space:

• Dealers use TRNSACT to streamline their financing processes, automate sales, and provide a better customer experience.

• Lenders rely on our platform to process loan approvals faster, ensuring full compliance with industry regulations.

• Manufacturers leverage TRNSACT to enhance their partnerships with dealers, simplifying the sales cycle and expanding their reach to customers.

What We’re Looking For in You:

We need someone who can:

• Develop and execute compelling go-to-market strategies that clearly communicate the value of our platform to these key audiences.
• Craft clear, impactful product messaging that speaks directly to our users' needs and highlights how TRNSACT drives real business outcomes.
• Collaborate cross-functionally with sales, customer success, and product teams to ensure the messaging and positioning resonate with our target customers.

If you are passionate about creating strategies that help businesses thrive, and if you’re ready to make an impact in a high-growth B2B SaaS company, this role is for you.

Why Work With Us?

• Be part of a company revolutionizing the commercial equipment financing space.
• Join a high-growth, venture-backed company at the forefront of industry change.
• Work with a talented and innovative team that values creativity.
• Influence the go-to-market strategies and overall growth of TRNSACT from an early stage.
• Enjoy a flexible work environment that supports career development and personal growth.
• Thrive in a culture that values diversity, inclusivity, and work-life balance.

What you'll do:

• Lead the development and execution of go-to-market (GTM) strategies for new product launches, features, and updates.
• Identify and define target customer segments, market trends, and competitive positioning, focusing on the commercial equipment and finance industries.
• Craft compelling product messaging and positioning that differentiates TRNSACT in the B2B fintech and commercial equipment space.
• Collaborate closely with sales and customer success teams to develop sales enablement tools (e.g., presentations, case studies, whitepapers, FAQs).
• Partner with PR, content, and social media teams to support high-impact product launches and ongoing marketing campaigns.
• Own performance analytics for marketing campaigns, translating insights into actionable improvements to drive greater market impact.
• Continuously monitor market trends, competitor activities, and customer feedback to inform product marketing strategies and provide feedback to product teams.
• Develop strategies to increase product awareness, adoption, and engagement among equipment dealers, lenders, and manufacturers within our customer ecosystem.

Requirements:

• 5-7 years of experience in product marketing, preferably within a high-growth B2B SaaS or fintech company.
• Proven track record of building and executing successful go-to-market (GTM) strategies that drive measurable results at scale.
• Strong experience in product positioning and developing compelling value propositions for complex, enterprise-grade products.
• Exceptional verbal and written communication skills, with the ability to simplify complex ideas into clear, impactful messaging.
• Demonstrated success working cross-functionally with product, sales, and customer success teams in fast-paced environments.
• Experience working with customer segments in B2B industries, particularly in fintech or commercial equipment, is a strong plus.
• Data-driven and highly analytical, with the ability to measure the success of marketing initiatives and iterate based on results.
• Ability to thrive in a fast-growing, dynamic environment, with comfort in creating processes where they may not exist yet.
• Strong work ethic, attention to detail, and a relentless drive for results.

Preferred Qualifications:

• Experience in fintech, B2B SaaS, or equipment financing industries.
• Demonstrated experience working with high-growth, venture-funded companies.
• Ability to balance strategic thinking with hands-on execution.

Company Culture:

At TRNSACT, we believe in empowering our employees to reach their full potential. We foster a culture of innovation, collaboration, and inclusivity, where every team member is valued for their unique contributions. We’re committed to maintaining a supportive and flexible work environment that encourages professional growth while maintaining a healthy work-life balance.