Performance Marketing (Full Funnel Marketing) Associate

About StoicSelling:

StoicSelling is dedicated to helping B2B companies drive consistent revenue growth through effective sales and marketing strategies. As part of our growing team, you will have the opportunity to work closely with our founder, Rahul Khare, and directly impact both StoicSelling’s marketing initiatives and the success of our clients.

Role Overview:

We are seeking a Funnel Builder / Performance Marketing Lead with strong hands-on experience in building and optimizing landing pages, setting up automated email sequences, and driving performance marketing strategies. This role requires a balance of technical proficiency in funnel mechanics and a strategic mindset for performance marketing. You will be responsible for creating optimized marketing funnels, designing campaigns, and integrating various tools and platforms for seamless operations.

Key Responsibilities:

• Landing Page Creation: Build and optimize high-converting landing pages using no-code tools. Experience with platforms like Kajabi is a plus.
• Funnel Management: Design and implement full marketing funnels, including opt-in forms, call-to-actions, and lead capture mechanisms (sending data to Google Spreadsheets or CRMs).
• Automated Email Sequences: Set up onboarding email sequences for opt-ins or purchases, nurture sequences for leads, and cart abandonment sequences to drive conversions.
• Performance Marketing Strategy: Develop and execute paid advertising strategies on Meta (Facebook, Instagram), Google Ads (including YouTube), and potentially LinkedIn Ads.
• Analytics & Reporting: Set up tracking systems (pixels, connectors, etc.) to measure conversion rates at each step of the funnel and provide regular performance reports.
• Tool Experimentation: Continuously experiment with new tools such as video surveys (Right Message, VideoAsk) for qualifying leads and segmenting audiences.
• Integration of Marketing Tools: Integrate CRM systems with marketing tools like video mail platforms (e.g., Bonjoro) for smooth data flow and visibility into lead stages and sales performance.

Desired Skills & Qualifications:

• No-Code Tool Proficiency: Hands-on experience with no-code tools for building landing pages (Kajabi experience preferred but not mandatory).
• Email Automation: Expertise in setting up and managing email sequences for onboarding, nurturing, and cart abandonment.
• Performance Marketing: Strong understanding of Meta and Google Ads, with hands-on experience designing and optimizing campaigns. LinkedIn Ads experience is a plus but not required.
• Analytics & Tracking: Proficient in setting up pixels and other connectors to track ad conversions and funnel performance.
• Tech Integration: Ability to integrate marketing tools (e.g., CRM, video mail tools) to ensure seamless data flow across platforms.
• Fresh Ideas & Experimentation: A mindset for innovation, experimenting with new tools and technologies to optimize marketing efforts.

Work Commitment:

• Full-time role requiring 8 hours of work per day, Monday to Friday.
• You should be available during 10:00 AM to 7:00 PM India time.
• Please apply only if you’re able to start in November 2024.

Why Join Us?

• Impactful Work: Your creative content will directly influence StoicSelling’s marketing success and the success of our clients.
• Work with the Founder: You’ll work directly with Rahul Khare, learning from an experienced B2B leader.
• A deeply caring workplace: If you’re a part of the team, we will always put your interests above our interests.
• Steep Learning Curve: Fast-track your professional growth by working on diverse projects in a dynamic environment.
• Attractive Compensation: Competitive salary plus aggressive incentives based on performance and results.

How to Apply:

To apply, click the link below to watch a detailed video where we explain the role and expectations in more detail. After watching, you will be given a short assignment to demonstrate your skills, followed by a 30-minute Google Hangout interview for final selection.

Important: Applications are only considered if you are available to join from November 2024.

Join StoicSelling and help build high-performance marketing funnels that drive real results!

LINK TO VIDEO: https://jmp.sh/vmxQczs9