Senior Marketing Analyst, Paid Acquisition

About us:

SmartAsset is an online destination for consumer-focused financial information and advice that powers SmartAsset Advisor Marketing Platform (AMP), a national marketplace connecting consumers to financial advisors. Reaching an estimated 69 million people each month (as of January 2024) through its educational content and personalized calculators and tools, SmartAsset's mission is to help people make smart financial decisions. In 2021, SmartAsset ranked #561 on the Inc. 5000 and #160 on the Deloitte Technology Fast 500™ lists of fastest-growing companies, while additionally closing a $110 million Series D funding round, valuing the company at over $1 billion. Currently, SmartAsset ranks on Y Combinator's list of Top 100 Companies of all time.

About the Job:

SmartAsset is looking for a numbers-driven Marketing Manager to help execute direct response, lead generation marketing initiatives across the web, specifically on native channels (including Outbrain, Taboola, Yahoo Gemini and others).

We are not looking for brand experts or blog writers. This person is first and foremost a performance marketer, with expertise in paid digital marketing platforms. Much of your time will be spent in marketing platforms, optimizing campaigns based on performance metrics such as CTR, CVR and CPA.

The right candidate has a sharp, quantitative mind, obsessed with achieving profitability and scale. You’re a student of behavioral psychology and operate a disciplined, quantitative testing regime. You spend your time brainstorming new marketing angles, on-page optimizations, ad copy and split tests. You’re an expert at Excel and data analysis.

You'll bring expertise in managing large digital budgets to hit profitability targets, preferably with a background in lead generation. A successful candidate should be a direct-response marketing expert, highly analytical, and committed to making data-driven decisions. The performance of every marketing dollar we spend is tracked and measured and you should have a successful record of scaling businesses accordingly.

Responsibilities:

• Oversee strategy and execution of ROI-positive lead generation campaigns that inspire consumers to engage with financial products and services online
• Manage performance on one or more native marketing platform
• Identify new opportunities to scale our content marketing initiatives profitably

Skills and Experience Preferred:

• 3+ years of direct response digital marketing experience, preferably on Taboola, Outbrain, Yahoo Gemini, Facebook or similar platforms
• Familiarity with key digital marketing concepts such as CPC, CPM, CTR, CVR, CPA
• Strong quantitative background
• Technically adept with a pulse on trends and innovations within adtech
• Ability to partner effectively with product management, ad operations and data engineering
• Ability to juggle multiple, competing priorities under tight deadlines

Available Benefits and Perks:

• All roles at SmartAsset are currently and will remain remote - flexibility to work from anywhere in the Contiguous US.
• Medical, Dental, Vision - multiple packages available based on your individualized needs
• Life/AD&D Insurance - basic coverage at 100% company paid, additional supplemental available
• Supplemental Short-term and Long-term Disability
• FSA: Medical and Dependant Care
• 401K
• Equity packages for each role
• Time Off: Vacation, Sick and Parental Leave
• EAP (Employee Assistance Program)
• Financial Literacy Mentoring Program
• Pet Insurance
• Home Office Stipend

SmartAsset is an equal opportunity employer committed to fostering an inclusive, innovative environment with the best employees. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. If you have a disability or special need that requires accommodation, please contact us at [email protected].

California, Colorado, Connecticut, Maryland, Nevada, Rhode Island, Washington, and New York City residents $70,000 - $100,000 base salary + RSUs + benefits.*

Salary at SmartAsset is determined based on permissible, non-discriminatory factors such as skills, experience, and geographic location within the contiguous United States.