Director Growth Marketing

WHAT IS THIS ROLE'S MISSION

We are looking for an experienced Performance Marketing leader to join our team to help drive the next stage of user growth for Origin. As a Performance Marketing leader at Origin, you’ll be responsible for developing and executing marketing strategies that drive customer activation, engagement, and retention. This individual will define our paid marketing strategy and experimentation plan, bring to market creative strategies and incentives to fuel growth and engagement, and guide the paid marketing roadmap. Your work will help drive both B2B and B2C growth, specifically acquiring new DTC consumers and progressing leads down the funnel.

This is Performance Marketing leader will play a critical role in building out and scaling our performance marketing function, reporting directly to the VP of Marketing. You’ll work closely with marketing leadership as well as cross-functional teams including product, engineering, data science to ensure a seamless customer experience and bring to market new products and campaigns.

What you'll do

• Build Origin’s performance marketing and media framework - inclusive of channel plan, budget and investment framework
• Manage performance marketing campaigns to drive acquisition across DTC and B2B - with a heavier focus on meta and paid search
• Define core KPIs and work closely with DS and engineering on developing our martech stack and reporting
• Identify target customer segments and develop unique channel strategies to drive adoption across our offerings
• Drive marketing positioning insights through paid messaging & creative tests
• Create marketing attribution funnels from scratch to measure return on investment, customer value, retention, and other value metrics
• Manage B2B and DTC performance marketing agencies

WHAT WE CONSIDER AS A MUST-HAVE

• 7+ years of product Growth Marketing experience for a B2B SaaS organization and/or D2C brand
• Leads a culture of experimentation, learning, and a growth mindset.
• Results-focused and data-driven, using qualitative and quantitative insights to inform decision-making and prioritize roadmaps.
• Deep understanding of the market, applied technologies, and domain expertise in email, push notifications, SMS, and in-app messaging
• Comfortable with all aspects of Marketing Automation
• Deep understanding of how technology can drive growth and retention.
• The ideal candidate will have experience either working with data-driven solutions targeting marketing and product buyers: executives, managers, and users.
• Experience in B2B and B2C roles is considered a bonus.

AND AS A NICE-TO-HAVE

• BS or MS in computer science, engineering, or other technical degrees
• Have experience with acquisition demand generation and engagement and retention

WHAT WE OFFER

• Financial Benefits:

  • Generous base salary
  • Meaningful equity package
  • Retirement - 401k for USA-based Originals

• Healthcare and wellness programs:

  • Healthcare
  • Wellness stipend
  • Mental wellness program
  • Unlimited access to financial planning
  • Life insurance for USA-based Originals

• Work-life balance:

  • Unlimited PTO
  • Remote-first culture
  • Flexible hours
  • Paid Parental Leave

• Additional perks:

  • Parenthood and fertility assistance
  • Monthly co-working membership reimbursement
  • English tutoring stipend for International Originals
  • Build your home-office budget
  • Pick your setup (Apple, Windows) and accessories
  • Off-sites