Growth Manager - AI Language Tutor

About Tomo

Tomo is on a mission to make personalized AI-driven tutoring accessible to everyone, starting with English language learning. We’re currently in our MVP stage, backed by top-tier VCs, and are determined to revolutionize education. By using AI, we aim to make learning more accessible, engaging, and tailored to individual needs. Headquartered in California, Tomo is your gateway to shaping the future of AI in education.

Position Overview

We are looking for a Growth Manager who can take charge of acquiring users for Tomo’s MVP phase and beyond. This role is perfect for someone who thrives on experimentation, thrives in dynamic environments, and is focused on rapid, scalable user growth. While working with ESL programs is a key strategy, we are seeking a versatile growth hacker who can explore and execute any and all effective means of user acquisition, from content marketing and influencer partnerships to unconventional growth tactics.

Your primary mission: grow Tomo’s user base by any means necessary, build scalable acquisition channels, and gather critical insights that will shape the future of the platform.

Key Responsibilities

User Acquisition & Growth Hacking

• Identify Growth Channels: Explore and execute creative, data-driven user acquisition strategies—whether it’s through ESL programs, influencer marketing, paid advertising, or partnerships with non-traditional educational platforms.
• Leverage ESL Programs: Identify and build relationships with ESL programs in the U.S. as one method of acquiring a diverse, engaged user base for Tomo’s MVP.
• Experimentation: Design and run rapid experiments across multiple channels (SEO, SEM, content, social media, PR stunts, referral programs, etc.) to find cost-effective and scalable user acquisition methods.
• Performance Marketing: Execute paid campaigns across channels such as Google, Facebook, Instagram, TikTok, and more to drive targeted traffic and convert them into users.
• Data-Driven Decisions: Use analytics to continuously monitor acquisition funnel performance, optimize campaigns, and scale what works.

Partnership Development

• Collaborate with Institutions: Develop and maintain relationships with ESL programs, universities, and other educational bodies to source users and drive early adoption.
• Strategic Partnerships: Build partnerships with influencers, content creators, and other platforms that align with Tomo’s mission to expand our reach.

Onboarding & Retention

• User Journey Optimization: Design seamless onboarding flows to convert leads into active users and ensure a smooth experience during the MVP phase.
• Feedback Loops: Gather feedback from early users to improve product-market fit and adjust acquisition strategies based on data and feedback.

Marketing & Promotion

• Content & SEO: Lead content marketing efforts (blogging, video content, case studies) to drive organic traffic and nurture leads.
• Community Building: Cultivate an online presence through social media, email campaigns, and community-building efforts to increase brand visibility.
• PR & Events: Organize workshops, webinars, and online events to showcase Tomo’s value proposition, fostering deeper engagement with potential users.

Reporting & Optimization

• Monitor KPIs: Track performance metrics, including CAC, LTV, conversion rates, and retention rates to ensure continuous optimization and improvement.
• Iterate & Improve: Regularly optimize campaigns, messaging, and targeting based on real-time data to drive better outcomes.

Qualifications

Education & Experience

• Proven Growth Experience: Demonstrated experience in growth hacking, digital marketing, or user acquisition, ideally in a startup environment.
• Data-Driven Marketer: Ability to analyze growth data, A/B test, and iterate on campaigns based on results.
• Familiarity with ESL Programs: Experience or understanding of how ESL programs operate and their student demographics is a plus but not mandatory.

Skills

• Creativity & Curiosity: You’re a problem solver who loves experimenting with out-of-the-box strategies and finding unique ways to drive user growth.
• Analytical Mindset: Strong analytical skills with experience using growth and performance marketing tools such as Google Analytics, Mixpanel, or Amplitude.
• Outstanding Communicator: Ability to engage, persuade, and inspire users, stakeholders, and team members alike.

Attributes

• Growth-Obsessed: Passionate about finding the fastest, most efficient paths to growth.
• Self-Starter: Able to work independently and take initiative in a fast-paced, evolving environment.
• Flexible & Adaptive: Comfortable pivoting strategies as needed based on results and market feedback.

Preferred Qualifications

• Multilingual Abilities: Proficiency in additional languages, especially those relevant to ESL learners, is a bonus.
• Existing Networks: Prior connections with educational institutions, ESL programs, or influencers are highly valued.

What We Offer

• High-Impact Role: Play a pivotal role in shaping the future of an AI-driven education platform.
• Competitive Compensation: Attractive salary and equity package.
• Flexible Work: Enjoy the flexibility of remote work and adaptable hours.
• Growth Opportunities: Be a part of our journey from MVP to scale, with opportunities for career advancement.

Join Us

If you’re a growth hacker ready to disrupt the world of education, we’d love to have you on board. Your efforts will directly impact Tomo’s success, helping us bring personalized AI tutoring to learners around the world.