Demand Generation Senior Manager

The Opportunity:

The Demand Generation Senior Manager at DataGrail will build and scale outbound marketing initiatives for the Mid-Market and Enterprise segments through paid channels. The ideal candidate will have deep expertise in account-based marketing, integrated campaigns, and paid media management to drive measurable growth across all funnel stages. Collaborating closely with our Product Marketing, Content, and Sales teams, this role will lead the charge in executing an integrated marketing strategy to grow our pipeline coverage by 3x.

The Demand Generation Senior Manager’s leadership will help shape DataGrail’s demand generation efforts, with a hands-on approach to ensure rapid execution and continuous improvement. This role’s partnership with cross-functional teams, ability to understand the sales process, and optimize for business outcomes will be crucial in accelerating our pipeline and conversion rates.

The Skill Set:

• Enterprise Marketing Strategy

  • You have a proven ability to build out and run an account based marketing strategy including target account plans, account scoring, intent, messaging, tooling to surround and convert accounts in our ICP.

• Manage Paid Media Agency

  • You have experience managing a paid agency to take your marketing strategy and amplify it through channel distribution at every stage of the funnel.

• Integrated Campaign Expert

  • You’re a strategist at heart who knows our ideal customer well and can take our product, positioning and messaging and build a marketing campaign for our different personas within our enterprise segment.

• Cross Functional Collaboration

  • You’re a strong communicator who understands what matters to the enterprise and mid-market sales team. You get sales processes, multi-threading, account based selling and how to play the long game but also ensure quick wins. You are not afraid to roll up your sleeves and build out plans, ads and copy. You listen to feedback on what is working and what is not working and can iterate as needed.

• Data Driven

  • You love looking at intent data, attribution models and building out closed/won analysis. You want to improve conversion rates throughout the funnel and enjoy talking to the team about ways to build pipeline, engage our ICP and plan for business outcomes.

Within 90 Days You'll:

• Learn the data privacy space, and gain a deep understanding of the problems we solve, and our buyer personas.
• Ramp up on our personas and buyer journeys, aligning with our goals to drive engagement.
• Meet the entire marketing team, sales and ops team to get to know them and their areas of responsibility.
• Manage paid social channels (LinkedIn, Google, YouTube,) in partnership with our ad agency and direct mail program (Sendoso) and pilot new 3rd party industry vendors to fuel acquisition efforts.
• Align with our mid-market and enterprise sales teams on their ICP, target personas, and key messages to increase campaign impact.
• Help drive our ABM tooling for personalized buyer experience across ads, landing pages, direct mail, and offers.
• Partner with sales account teams to develop multi-channel, 1:1 account-based marketing (ABM) plans to improve our win rate and identify new opportunities at target accounts.
• Collaborate and partner with Sales Development and Business Development Representatives to own and optimize lead hand-off processes and conversion targets.
• Analyze campaign performance, track key performance indicators (KPIs) across channels, and identify areas for continuous improvement. Measure and communicate progress to meeting and exceeding KPIs across campaign channels.
• Work with sales to identify gaps in key personas within target accounts; develop a strategy to add key personas and contact information within target accounts.

Within 180 Days You'll:

• Build out a full-funnel enterprise strategy alongside the enterprise sales team to fuel pipeline and revenue growth.
• Craft compelling messaging and copy across landing pages, email, advertising, and Outreach sequences in collaboration with Sales, Product Marketing, and Content teams.
• Partner with the brand team to test and optimize creative concepts for promotion across campaign channels
• Design and execute multi-channel ABM campaigns, with tactics including targeted paid media, email nurture campaigns, account-specific landing pages, and account-specific webinars.
• Identify and manage target audience lists in partnership with RevOps, PMM, and Sales for marketing engagement and sales outbounds
• Fully implement our enterprise marketing strategy
• Start to see leading indicators for success: funnel acceleration, improved conversion rates, multi threading, marketing engagement,
• Track and manage ABM campaign project plans and budgets.

Within 365 Days You'll:

• Have significantly influenced and accelerated enterprise closed/won accounts through targeted ABM efforts.
• Use data and insights to iterate, optimize, and scale successful campaigns, investing further in the areas and technology that are driving results.
• Make strategic decisions to double down on high-performing initiatives, pull back on underperforming efforts, or grow your team to support continued success.