Fractional CMO

Location: Remote (Flexible)

Equity: 0.5% - 2%, vesting over 5 years

Compensation: Initially equity only, with potential for cash component & commission-based incentives in the future

About Us:

We are DripDoc, a rapidly growing health and wellness company offering telehealth and concierge services. Our mission is to provide accessible, high-quality care that empowers individuals to take control of their health. We are passionate about what we do, and we’re looking for someone who shares our vision for the long term.

The Role:

We’re seeking a Fractional CMO who can join us on our journey to scale. This is a part-time role with equity-based compensation (0.5% - 2%), vesting over 5 years, with the potential to evolve into a full-time position as the company grows. Initially, this position will be equity-only, but as we scale, a cash component may be added.

As the CMO, you will own the development and execution of our digital marketing strategy, and you’ll be responsible for the following:

• Marketing Campaigns: Set up and manage campaigns on platforms like Google, Meta (Facebook/Instagram), and more.

• Budget & Optimization: Allocate budgets with my approval, monitor performance, and iterate strategies to optimize results.

• Landing Pages & Funnels: Build high-converting landing pages, create sales funnels, and ensure seamless integration with CRM systems.

• CRM Automation: Develop automated workflows and triggers to nurture leads via SMS, email, newsletters, and other touchpoints.

• Tracking & Analytics: Implement Google and Meta pixels to track conversions, analyze data, and ensure campaign success.

• Omnichannel Engagement: Manage email, SMS, and newsletter campaigns to ensure consistent communication and engagement with leads and customers.

• Resource Allocation: Determine if additional resources like videographers, copywriters, or designers are needed to execute marketing campaigns effectively.

In addition to the equity compensation, you may also be eligible for commission-based incentives based on new customer acquisition and campaign performance.

What We’re Looking For:

• Digital Marketing Expertise: Proven experience building and scaling online campaigns across platforms like Google, Meta, and others.

• Landing Page & Sales Funnel Experience: Ability to create and optimize landing pages and sales funnels that convert visitors into leads and customers.

• CRM & Automation Skills: Experience with CRM automation, including setting up triggers, email/SMS campaigns, and using tools to track lead nurturing efforts.

• Technical Understanding: Familiarity with Google/Meta pixels for tracking and optimizing campaigns based on performance data.

• Analytical Skills: Strong ability to track, measure, and iterate on marketing strategies to ensure high ROI.

• Entrepreneurial Mindset: You believe in our services, are results-oriented, and are excited about joining a startup for the long term.

• Experience in Omnichannel Marketing: Expertise in managing email, SMS, newsletters, and more to create a seamless customer journey.

Why Join Us?

• Equity Ownership: 0.5% - 2% equity, vesting over 5 years, giving you a real stake in the company’s success.

• Future Cash Compensation: The potential to evolve into a full-time role with a cash component as the company grows.

• Impact: You’ll have a significant role in shaping the marketing strategy and success of a growing startup.

• Flexible Work: Part-time commitment with the potential to scale as we grow.

If you’re a results-driven marketer who wants to be a part of a growing startup with the potential for future compensation and a long-term role, we’d love to hear from you!

How to Apply:

Please send your resume and a brief explanation of why you’re interested in this role to [email protected]. Let’s build something amazing together!