Customer Marketing Manager

The Role-

We're seeking a dynamic and driven Customer Marketing Manager to be the go-to marketer for the Client Success team, focusing on driving user engagement of the Modern Health app. This vital role will involve understanding both client and user needs, working with CSMs to develop user engagement plans for client accounts, and executing on those plans by developing custom user engagement materials (i.e. flyers, slides, email newsletters, and more). You’ll also work cross-functionally with product, marketing, sales, and executive teams to ensure alignment and integration of user engagement strategies across the organization.

The ideal candidate is a curious, adaptable, and action-oriented individual who thrives in a fast-paced environment. You are organized, capable of managing projects with some level of autonomy, and have a knack for building and maintaining strong relationships. You are user-obsessed and a strong writer who knows how to distill complex (clinical/technical) information into digestible resources using an approachable tone. Mental health is a topic that can be uncomfortable for some, so this role involves knowing how to connect with the audience about mental health in a way that feels approachable and welcoming.

This position is not eligible to be performed in Hawaii.

What You’ll Do-

• You will be one of the go-to marketing managers for our Client Success team
• Develop user engagement resources (including flyers, emails, slides, videos, etc.) to help our employer clients promote adoption of Modern Health to their employees
• Collaborate with our mental health providers and care team to rapidly develop approachable, digestible, and impactful resources for users on topics important to them (i.e. burnout, work-life balance, parenting stress, relationships, etc.) on a regular cadence
• Partner with Product Marketing and Product teams to ensure latest product updates are included in our marketing assets
• Develop and maintain user engagement resources on our client portal to scale the breadth and depth of support we offer to our employer clients
• Support the goal of ensuring our relationships with customers are deep and broad, to support cross-sell, up-sell and stickiness
• Partner with Client Success to identify and build impactful and compelling customer stories, testimonials, and videos; own logo usage and press rights by client; manage private and public reference programs
• Be the user expert with a deep understanding of user goals, behaviors and motivations, develop personas to effectively communicate insights to Client Success

Who You Are-

• 5+ years in marketing with at least 2 years in a user engagement marketing role
• Experience developing user engagement materials (i.e. flyers, slides, emails, posters, videos, direct mail, etc.)
• Excellent writing skills, particularly in the context of end user communication and engagement
• Strong attention to detail and project management skills
• Experience in building marketing campaigns from the ground up, with a focus on driving customer behaviors at key points in the customer journey
• Ability to think big picture and simultaneously execute on projects across different clients and Customer Success stakeholders
• Experience in analyzing data and engagement metrics to measure success of campaigns and find insights
• Passion for listening, understanding, and sharing end user customer stories
• Understanding of trends in the marketing space
• Experience writing about mental health / wellness is a plus
• Healthcare industry experience is a plus
• Fluency with design tools (Figma, Webflow, Adobe) is a plus

Benefits-

Fundamentals:

• 100% coverage for Medical / Dental / Vision / Disability / Life Insurance (and dependents covered at 50%)
• High deductible health plan option with health savings account
• Modern Health product or equivalent cost of external care
• Flexible PTO
• Company-wide mental health days
• Unlimited career growth opportunity

Family Support:

• Childcare
• Parental leave policy
• Family Forming Benefit through Carrot

Professional Development:

• Professional Development Stipend

Financial Wellness:

• 401k
• Financial planning through Origin

But wait there’s more…!

• Cell Phone Reimbursement
• WFH Equipment Stipend
• Natural Disaster Relief Stipend
• Mod Squad Community: Virtual events like active ERGs, holiday themed activities, team-building events and more!