Manager - Product Marketing

About Bureau

At Bureau, we take care of risks so that our clients take care of their business. Bureau is a no-code Identity Decisioning Platform that enables seamless customer onboarding and fraud-free customer interactions. Our no-code identity orchestration platform protects and accelerates onboarding, verification, and transactions — without introducing friction for the end users. Our innovative technologies and data-driven approach enable our clients to mitigate risks, enhance security, and build trust with their customers. We prefer trustworthiness over creditworthiness! The company is an ISO 27001: 2013 and SOC2 Type 2 certified organization.

We pride ourselves on our collaborative culture and commitment to excellence.

What to expect from the role?

You will be responsible for developing and executing product marketing strategies and programs that drive revenue growth and market share. The successful candidate will have a deep understanding of the identity, fraud detection and prevention, and risk and solutions sector, as well as a track record of success in product marketing for SaaS companies. It is imperative the candidate have a world view and appreciation for many cultures.

What will your day look like at Bureau?

• Develop and execute go-to-market strategies for new and existing products that drive revenue growth and market share

• Lead the development of product positioning and messaging that differentiates our products in the marketplace

• Collaborate closely with cross-functional teams including sales, product, and marketing to ensure alignment on product marketing priorities

• Conduct market research to identify customer needs, preferences, and competitive trends, and use these insights to inform product marketing strategies and programs and educate Sales

• Collaborate with product and demand generation to develop and execute marketing campaigns that build pipeline for our products and increase customer engagement

• Create and maintain product collateral, including datasheets, whitepapers, case studies, and product videos.

• Maintain the Bureau website and manage Hubspot

• Partner with sales teams to enable them to effectively sell our products through training, sales collateral, and other sales enablement activities

• Develop and manage product launch plans, including messaging, positioning, pricing, and launch assets

• Define and track key metrics that measure the effectiveness of product marketing programs

What does it take to be in this role?

• Bachelor's degree in Marketing, Business Administration, or a related field

• 6-8 years of experience in product marketing for SaaS companies, with a focus on identity verification, fraud detection and prevention, and risk and compliance solutions

• Proven ability to develop and execute successful go-to-market strategies for new and existing products

• Strong analytical skills and experience conducting market research to inform product marketing strategies

• Excellent written and verbal communication skills, with the ability to develop compelling messaging and collateral

• Strong collaboration skills and the ability to work effectively with cross-functional teams

• Ability to think strategically and execute tactically in a fast-paced environment

• Demonstrated ability to lead and mentor a small team of product marketers and interns

• Metrics-driven mindset with a focus on measuring the effectiveness of product marketing programs

If you are a strategic thinker with a passion for developing innovative product marketing strategies and programs, we encourage you to apply for this exciting opportunity.

Location: Bengaluru, Karnataka, India

Work experience: 6-8 yrs years

Work Style: 5 days in office in Koramangala, Bengaluru