Senior Marketing Specialist - (6+ years of Experience)

Looking for Product Marketing Specialist with prior experience in SEO, Growth, Content and Digital Marketing

AI Assistant for Research using state of the art language models (ChatGPT for Research)

At Scispace, we're using language models to automate and streamline research workflows from start to finish. And the best part? We're already making waves in the industry, with a whopping 1.2 million users on board as of January 2023! Our users love us too, with a 40% MOM retention rate and 10% of them using our app more than once a week! We're growing by more than 50% every month, all thanks to our awesome users spreading the word (see it yourself on Twitter). And with almost weekly feature launches since our inception, we're constantly pushing the boundaries of what's possible. Our team of experts in design, front-end, full-stack engineering, and machine learning is already in place, but we're always on the lookout for new talent to help us take things to the next level. Our user base is super engaged and always eager to provide feedback, making Scispace one of the most advanced applications of language models out there.

We are looking for insatiably curious, always learning Product Marketing Specialist. You could get a chance to work on the most important and challenging problems at scale.

The ideal candidate is someone who is self-motivated, empathetic, passionate about helping others, can communicate effectively with diverse groups and has a desire to build a positive relationship with our users. Knowledge of Research writing is not a must, however, applicants interested in the domain are encouraged to apply! :)

Responsibilities

• Developing and implementing a product marketing plan in line with the company’s business & strategic objectives
• Developing long-term portfolio strategy and identifying opportunities for new product development
• You will be responsible for developing and implementing effective product marketing strategies and plans and working with various teams (design, acquisition, etc.) to drive brand awareness & sales growth for a specific product
• Working closely with other teams to develop promotional programs & tools to support the delivery of product plans & new product launches
• Translate technical details into benefits for the user
• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Coordinating content, design, social media, pay-per-click (PPC) marketing, and other activities.
• Tracking, reporting, and analyzing website analytics, Executing tests, collecting and analyzing data, identifying trends and insights in order to achieve maximum site engagement and high- performing competitive keyword rankings.
• Increase organic and referral traffic volumes on the company site with the overall goal of increasing conversions
• Your goal will be to ensure that content is search-engine friendly and optimized to increase our company's profitability
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Brainstorm new and creative growth strategies

Our ideal candidates would:

• 6+ years of experience as Product Marketing, Growth Marketing, or similar role.
• You possess strong expertise across various aspects of marketing, including digital marketing, performance marketing, brand marketing, PR, content management etc...
• Solid knowledge and hands-on experience in website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, Heap Analytics).
• Prior experience in launching new products or new markets
• Familiar with product marketing tactics (e.g. integrated marketing campaigns)
• Strong analytical, organizational, and leadership skills and data-driven thinking
• Up-to-date with the latest trends and best practices in digital marketing and measurement
• Exceptional communication, writing, and presentation skills
• Bachelor's/Masters degree in Marketing, Business Administration, Engineering or equivalent preferred
• Prior experience in a SaaS-based and start-up environment is a definite plus.

Company Culture

In the words of one of the employees:

• Tons of independence
• Mission led company which drives everything that we do
• Great environment, great colleagues and we are well looked after
• Fast-paced and constantly changing with an ambition to always do better.
• Flexible hours
• High impact projects and Highly talented co-workers