Customer Marketing and Content Manager - B2C

If you’re an ambitious marketer, hungry to shape the direction of a new brand, break open a new category and have real social impact in the process, you’re in the right place.

We’re looking for a marketing manager with a creative flair to join the B2C Customer Marketing Team. As part of this team, you’ll inspire people to think differently about money and how they plan for their future. You’ll bring to life the benefits of our brilliant coaches and services.

You’ll be responsible for creating big, bold content campaigns, which will attract the attention of customers and inspire them to take action.

About Octopus Money

At Octopus Money, we’re on a mission to make money advice accessible to all – because the right advice can turn your life dreams into reality.

The facts are alarming: half of Brits reach retirement age without enough money to live the life they want, financial stress is a leading cause of poor mental health and only 8% of us have access to 1-to-1 advice.

There’s plenty of information out there, but most of us just wish that someone we trust would tell us what to do with our money!

With Octopus, you get a personalised plan and a friendly expert to help you make it happen. We combine advisers, coaches and technology to understand your situation and recommend the right steps for your savings, investments, pensions and more. Then, we make it easy to invest in a custom portfolio, managed by experts.

We believe everyone deserves personal, 1-to-1 advice with their money.

The role and opportunity

The Customer Marketing Manager will be a core role within the Customer Marketing team. Designing, building and optimising campaigns focused on inspiring people to think differently about money and how they plan for their future. Working closely with our copywriter, designer and email marketing exec you’ll be leading the charge on building and optimising content campaigns to convert customers into our services (e.g. financial planning, mortgages, investing and pension consolidation).

Day to day you will be:

• Building and overseeing our calendar of content, that will engage new customers and strengthen brand love with existing customers.
• Briefing our in-house copywriters and designers, in addition to producing some creative content yourself.
• Uncover insight into our customers to drive more relevant messaging and inspire world-class storytelling.
• Designing and implementing campaigns to promote additional services to our customers – then measuring the results.
• Building nurture journeys to convert customers into our services (e.g. mortgages, investing, pension consolidation).
• Working with other Octopus businesses (including Amicable and Octopus Legacy) to develop customer journeys between our services.
• Making searchability and quality of written blog content/website content for SEO as good as it can be, refining our tone of voice and the ways we talk about money topics along the way.

About You

Ambitious marketer

You might be a senior exec taking on your first manager role or a marketing or content manager looking for a new challenge.

A passion for content marketing

You have a passion for content marketing, and coming up with creative ways to use content to nurture, entertain and educate audience segments throughout the customer lifecycle.

Strategic thinking, and hands-on

Not only do you have great strategic thinking skills, you also like to get stuck in with implementing those, and have lots of hands-on experience too.

Creative and customer centric

You’re experienced in building creative and engaging customer centric campaigns across a variety of channels including blog, video, email, web, in-product and social media.

A problem solver

You are naturally curious – a problem solver – and love finding creative ways to meet business objectives.

Analytical mindset

You’ve got an appetite for digging into the data and identifying areas of opportunity – with previous experience using analytics software such as Google Analytics and Excel.

Knowledge required

• At least 3-4 years experience as a B2C Marketing Executive or equivalent
• You have experience working in a financial services or fintech business and a strong foundation of financial literacy.
• You have previous experience developing creative content ideas and strategies to support conversion, product engagement and retention.

In return for your contribution we offer a base salary of £45,000-£50,000 DOE + benefits