B2B Marketing- Email and Linkedin Specialist

The B2B Marketing Executive will play a crucial role in developing and executing email marketing campaigns and managing our LinkedIn presence. This position requires a creative and strategic thinker who can effectively communicate our brand’s message and engage with our target audience. The ideal candidate should have 2-3 years of experience in B2B marketing with a strong focus on content creation, and audience segmentation.

Key Responsibilities:

• Develop and execute email marketing campaigns to nurture leads, engage existing clients, and promote our services/products.
• Create compelling and persuasive email copy that drives conversions and aligns with our brand voice.
• Manage and grow our LinkedIn presence by crafting and scheduling posts, engaging with followers, and monitoring analytics.
• Segment and analyze email lists to ensure targeted and relevant communication to different audience segments.
• Collaborate with the internal teams to align email and LinkedIn strategies.
• Track and report on the performance of email campaigns and LinkedIn posts, providing insights and recommendations for improvement.
• Stay up-to-date with industry trends and best practices in email marketing, LinkedIn, and B2B marketing.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Minimum 2-3 years of experience in B2B marketing, with a focus on email marketing and LinkedIn management. Experience with Corporate CSR and NGOs will be preferred.
• Excellent copywriting skills with the ability to create engaging and persuasive content.
• Strong understanding of email marketing platforms (e.g., Mailmodo), CRM (Zoho, Leadsquared) and LinkedIn.
• Experience with audience segmentation and data analysis.
• Ability to structure and present information clearly and effectively.
• Strong organizational and project management skills.
• Ability to work independently and as part of a team.
• Creative thinking and problem-solving abilities.