Performance Marketing Manager (Google Ads Specialist)

About GrowthBuddy
We are a UK-based company that matches the finest remote talent with startups based in the UK, Europe and the US. As part of this, we find and interview remote talent worldwide and introduce them to businesses. We work with start-ups and agencies in various segments; some of our current customers specialise in marketing, mental health and fintech.

Role type: Full-time and fully remote (US hours: 3pm - 12am IST)

Salary range: ₹12L - ₹16L per year

Who are we looking for
We're looking for a humble, hungry, and smart Paid Media Manager to join our client’s team. In this role, you will be responsible for end-to-end management of multiple client accounts, driving performance through strategic campaign optimization while building strong client relationships. You will be focused primarily on serving eCommerce clients across a variety of platforms including, but not limited to, Google, Meta, TikTok, and Amazon.

General requirements

• Can both execute tasks assigned to them and understand the "why" behind them.
• Have a basic grasp of how their work fits into the broader picture, but aren’t yet responsible for shaping cross-departmental strategies.
• Are proficient in day-to-day communication tasks, but will have plenty of oversight and support as they grow their knowledge base and learn to adapt communication styles.

Technical requirements

• Proficient in using advertising platforms such as Google Ads, Facebook Ads Manager, TikTok Ads, and Amazon Advertising.
• Understands feed management.
• Has an excellent understanding of e-commerce and online consumer behaviour.
• 3+ years experience directly managing monthly budgets of $50K+
• Experience with Google Analytics and Tag Manager, ability to flag issues/errors and help troubleshoot
• Familiarity with project management tools like Asana and Basecamp

Personal qualities

• Passionate about digital marketing, particularly for eCommerce brands
• Analytical thinking skills
• Excellent verbal and written communication skills
• Excellent organization skills and an ability to handle multiple tasks
• Strong attention to detail
• Eagerness, can-do attitude
• A team player who takes initiative to assist others with their work
• Focused on constant self-improvement and learning
• Enjoys being challenged at work, eager for feedback
• Comfortable adapting to changing circumstances

What you’ll do

• Successfully managing 4 to 6 paid media client accounts and communicating effectively with the client point of contact
• Ideating, managing, and optimizing comprehensive ecommerce digital marketing campaigns across Google, Meta, TikTok, and Amazon to drive traffic, engagement, sales, and ROAS. This includes:
• Developing effective audience targeting strategies within platform limitations, seeking opportunities to creatively reach the target audience
• Strategically managing client budgets
• Showcasing a deep understanding of your client’s business positioning, and providing creative recommendations that are in-line with industry best practices and the competition
• Expanding to new, innovative platforms when relevant
• Collaborating with client teams to align marketing efforts with product launches, promotions, and seasonal campaigns.
• Maintaining, troubleshooting, and analyzing data insights (CPC, CTR, CPA, ROAS, LTV and conversion rate) to ensure campaigns are meeting or exceed targets.
• Building insightful, compelling reports with key actionable insights to clients
• Monitoring the latest trends and changes in social media and the digital industry
• Proactively seeking frameworks and tools to increase efficiency in your work

Company benefits:

• Freedom to work remotely
• 28 days of annual leave (including your local public holidays)
• Retention bonus every 6 months
• Health and well-being allowance
• Annual learning and development allowance
• Remote work setup allowance
• We're constantly improving our benefits and would like to understand from our early team members what matters the most to them.