Head of Marketing

About Sherlock

Sherlock believes that a sound currency and functioning financial system should be basic human rights. Sherlock’s mission is to help create an open, uncensorable financial system that is secure enough for billions of people to trust with their life savings.

Smart contract auditing is a good start, but it’s not enough. That's why Sherlock provides protocols with state-of-the-art, incentive-aligned audit contests as well as smart contract exploit coverage and bug bounty coverage.

Sherlock is the only audit provider to offer a "best of both worlds" solution to auditing, as well as back audits with up to $2M in smart contract exploit coverage.

The best of both worlds approach combines traditional auditing (reserving 1-2 highly talented security experts) with an audit contest approach that gets hundreds of eyes on a codebase and surfaces things that teams of 2-4 can just never find.

And Sherlock is the only auditor to offer smart contract exploit coverage behind each audit. If activated, it means Sherlock can pay out up to 2M USDC if the contracts Sherlock audited get hacked. Sherlock also includes a 200k USDC bug bounty on any covered contracts (with ability to go higher). No other security player has more incentive alignment than Sherlock.

Sherlock has done more smart contract audits than nearly anyone else since launching audit contests in September 2022. Repeat customers include Optimism, GMX, Ajna, Gitcoin, Index Coop, Opyn, Notional, OlympusDAO, Lyra, Perennial and many more.

Join Sherlock's elite team at the ground floor, backed by some of the leading Silicon Valley and crypto venture capitalists including IDEO, Archetype, Dragonfly Ventures, Spartan, A Capital, Scalar Capital, Alliance, GSR, CoinFund, LedgerPrime, Maven 11 and Synthetix founder Kain Warwick.

Sherlock's Culture

Sherlock's culture is fast-moving, intense, and not right for everyone. To excel on this team, you must:

• Be mission-focused. Anyone who is in this for reasons other than creating the best worldwide financial system in history will either get too demotivated to last through multi-year bear markets or get too distracted during the frothy bull markets.
• Be willing to work long, hard and smart. If Sherlock has any advantage, it is the willingness to work harder and think with more discipline than anyone else. This includes thinking from first principles about all important decisions and always thinking in tradeoffs and bets.
• Be an owner. You will get ownership in Sherlock after a short time in this role, so you will be expected to act like you are the owner of a Michelin-star restaurant where no effort or detail is too small.
• Be a builder. Everyone at Sherlock is deep in the arena and we are reminded of that every day by the people who sit in the stands (on Twitter or elsewhere) and criticize. There are no "idea people" at Sherlock; everyone is in execution mode first and foremost and gets their hands dirty.
• Be a customer at all times. The customer is always right and if the customer makes a mistake, it is Sherlock's fault for not making the rules, UI or UX, etc. clear enough. It is too easy to sit behind a computer and build in an echo chamber, so we must experience the customer's viewpoint as often as possible.
• Be a professional athlete. Professional athletes opt in to a high-performance, meritocratic culture. This creates an environment that brings out the best in people and rewards each for their respective performance. But it's also an environment where being in the 70th percentile in your role means you will have a short tenure on the team.
• You thrive in a direct, transparent environment. You must be comfortable giving direct feedback to others and receiving direct feedback yourself. "Not ruffling feathers" can come at the expense of moving in a suboptimal direction for too long. Sherlock is extremely transparent internally (and with customers) which means you can get involved in decisions made in any part of Sherlock.

The Role

Sherlock is lucky to be in a place where its auditing services are likely the best in the entire crypto industry. Sherlock regularly finds vulnerabilities that top audit teams miss and is almost never found in a situation where the reverse happens. And Sherlock is the only auditor willing to repay millions of dollars in the case of a missed exploit. The Sherlock team is working every day to improve the product and make this gap even wider. See this link for a breakdown of why Sherlock audits are superior: https://docs.sherlock.xyz/audits/protocols

However, Sherlock's superior performance is not widely known. This is where Sherlock needs your help.

For the past 12 months, Sherlock has done more audits than nearly any other auditor (~100). But Sherlock's brand recognition is not the widest in the space. This means there are vast swaths of the ecosystem that still have never heard of Sherlock or don't know why Sherlock is superior to other auditors. Every time a high-quality crypto project chooses an inferior auditor (instead of Sherlock) it holds the space back from its full potential and puts the life savings of end users at risk. If you're serious about applying for this job and you've read this far, please email jack at sherlock dot xyz with 4-sentence answers to these three questions: Why should you be trusted with defining the public voice of a crypto security platform? Why do you have better attention to detail than anyone you know? Why should Sherlock select you over hundreds of other applicants?

Your role is simple:

Build Sherlock into the best security brand in Web3.

Of course, in practice this involves a lot of skills.

An understanding of smart contract security and a protocol team's development cycle is a plus, but it's not needed to get started in this role.

You will need to be a very skilled writer with extreme attention to detail: that means 98th percentile or higher proficiency in English. The vast majority of crypto marketing is written, and the vast majority is in English.

You'll need to be top-notch at creating compelling visual campaigns. Sherlock has super talented designers so you won't be expected to create novel assets, but it's your job to marry your incredible copy with their designs to create a coherent brand image that Sherlock is the best, most trusted brand in Web3 security.

Sherlock views Marketing as an indispensable partner to the Sales/BD team. The ideal candidate is technically proficient and excited to gain a deep understanding of our product to fuel powerful product marketing. Product marketing at Sherlock will materialize as sell sheets, messaging and positioning, our website and related assets as well as long term campaigns online and IRL in partnership with the Events team.

Day-to-day responsibilities of this role likely include:

• Designing and executing marketing campaigns/strategies/content that gets the attention of potential customers and positions Sherlock as the Web3 security leader (10x weight)
• Understanding Sherlock's product to inform marketing initiatives and copy (5x weight)
• Working hand-in-hand with Sherlock's business development team to convert and retain customers (3x weight)
• Taking the lead on a diverse array of initiatives such as branding, written/video/audio content, go-to-market strategy, in-person and virtual events, social media avenues, and community-building initiatives (2x weight)
• Being extremely hungry/driven and ready to wear a completely different hat on any given day to help Sherlock succeed (variable weight)

Requirements

• Must have web3 experience either professionally or as a hobbyist
• Must have experience designing and executing B2B technical product campaigns, initiatives and content that successfully reinforce a brand image and support sales and growth objectives
• Must be at least 98th percentile in written English (grammar, punctuation, spelling, sentence structure, etc.)
• Must have a strong belief in the future potential of crypto
• Must understand and share the cultural values of Sherlock listed in "Sherlock's Culture" above

Nice to Haves

• Existing relationships with relevant technical journalists and web3 thought leaders
• Existing relationships with creative freelancers and agencies
• Experience leading a team
• Experience building marketing from 0-1 at an early stage B2B startup

Bonus

• Proficiency in Solidity/Python
• Proficiency in Solidity smart contract security

What's in it for you

• Attractive base salary + benefits + potential for tokens/equity
• Flexible time-off policy
• Fully remote and flexible workstyle gives you the autonomy to live and work how you want
• Optional access to shared working space at your local WeWork or equivalent
• Great healthcare including dental
• Multiple offsites each year in places like France, Colombia, Thailand, etc.
• Build connections online and in-person with tons of up-and-coming crypto founders and learn about new technologies
• Root access to the decision-making process/criteria in all areas of Sherlock and working directly with the founders
• Move quickly and get stuff done on a small, elite team that is already making a big impact in the crypto space
• Play a huge role in defining the future of Sherlock and accomplishing the goal of making crypto/DeFi accessible to everyone