Marketing Programs Specialist

Immuta enables organizations to unlock value from their cloud data by protecting it and providing secure access. The Immuta Data Security Platform provides sensitive data discovery, security and access control, and data activity monitoring and has deep integrations with the leading cloud data platforms. Immuta is now trusted by Fortune 500 companies and government agencies around the world to secure their data. Founded in 2015, Immuta is headquartered in Boston, MA.

• Customers simplify operations, improve data security, and unlock data’s value. Customers include:Roche – Saved $50M by securely operationalizing data products and saving inventory.Thomson Reuters - Faster access to Snowflake data and a 60x increase in data usage resulting in greater productivity.Swedbank – 3x time saved setting up data security and self-service policy authoring. 2x more data use cases. 5x improvement in process efficiency. JB Hunt – Increased permitted use cases for cloud analytics by 100% by managing access to 100+ databases while achieving cost savings.• Technology partners include Snowflake, Databricks, AWS, Azure, Google Cloud, and Starburst. Immuta was recognized as the Snowflake Data Security Partner of the Year in June 2023.• Immuta has been recognized by Forbes as a top American startup employer, by Inc. Magazine and BuiltIn as one of the best workplaces, and by Fast Company as one of the top 50 most innovative companies. • $267 million in total funding. Lead investors include NightDragon, Snowflake, and Databricks, along with additional funding from ServiceNow, Citi Ventures, Dell Technologies Capital, DFJ Growth, IAG, Intel Capital, March Capital, Okta Ventures, StepStone, Ten Eleven Ventures, and Wipro Ventures.• A hybrid workplace with offices in Boston, MA; Columbus, Ohio; College Park, Maryland.

The Marketing Programs Specialist at Immuta will report directly to the Senior Manager of Global Campaigns and be a key player in driving demand generation efforts, executing impactful campaigns, and contributing to pipeline growth. This role is responsible for strategizing, executing, and optimizing campaigns across various channels, with a focus on generating high-quality leads and driving conversions. The ideal candidate will be data-driven, with a proven ability to manage and analyze campaign performance to achieve measurable results.

CORE RESPONSIBILITIES:

• Develop and execute end-to-end marketing campaigns across multiple channels, including email, social media, webinars, digital advertising, and content syndication.
• Leverage A/B testing and data analysis to optimize campaign performance and drive measurable results.
• Collaborate with Marketing Operations to track and analyze campaign performance data using Salesforce, Pardot, Looker, and other relevant tools.
• Generate insightful reports to measure ROI, identify trends, and inform future marketing strategies.
• Take full ownership of the webinar lifecycle from conceptualization to post-event follow-up.
• Devise compelling webinar concepts and themes aligned with global campaign objectives.
• Secure engaging speakers, drive registrations through targeted promotions, seamlessly manage live events, and empower sales teams with pre-and post-event engagement strategies to maximize lead conversion.
• Own and manage the paid advertising strategy to support global campaigns. This includes managing the monthly ad budget, optimizing ad campaigns across various platforms, adhering to industry best practices, and providing data-driven recommendations to the team for continuous improvement and achieving optimal results.
• Lead content syndication programs from start to finish.
• Identify and evaluate potential vendors, define target audiences, and collaborate with sales to ensure effective follow-up and lead nurturing strategies are in place to maximize ROI.

DESIRED SKILLS:

• 3-5 years of experience in a B2B marketing role, preferably in the tech or SaaS industry.
• Demonstrated success in developing and executing successful marketing campaigns.
• Ability to think critically and develop innovative marketing strategies that align with business objectives.
• Strong analytical skills and ability to interpret data to drive campaign optimization and measure ROI.
• Excellent written and verbal communication skills.
• Ability to collaborate effectively with cross-functional teams and external stakeholders.
• Proven ability to manage multiple projects simultaneously, prioritize tasks, and meet deadlines.

DESIRED EXPERIENCE:

• Bachelor's degree in Marketing, Communications, or a related field, or relevant experience.
• 3-5 years of relevant marketing experience.
• Experience with Salesforce, Pardot, or other marketing automation tools is highly preferred.
• Experience with tools like Hootsuite, Wisepops, Zoom Webinars, 6Sense, Looker, Fathom, GA4.
• Experience in the data privacy and security industry.
• Familiarity with account-based marketing (ABM) strategies.
• Experience managing paid media campaigns.