Digital Marketing Specialist

Job Title: Digital Marketing Specialist

Location: Bangalore

About Credit Dharma:
Credit Dharma aims to make home buying transparent, affordable and faster by simplifying and modernising the process of obtaining Home Loans. Credit Dharma assists homeowners get Home Loans for Purchase, Balance Transfer for Savings, and Loan Against Properties for additional funding from leading Banks & HFC’s. We are a dynamic team committed to building the best and most trusted Home Financing Provider in India. Founded by early members of Groww, we are a well funded startup with over $4M in funding from India’s top investors.

https://creditdharma.in

Role Summary:

We are seeking a Digital Marketing Specialist with 2-5 years of experience in performance marketing and/or content marketing, ideally within the fintech or proptech sectors. The ideal candidate will have hands-on experience in driving lead generation, managing digital campaigns, optimizing online channels and building lead nurturing flows. They should be comfortable with analyzing performance metrics, working in cross-functional teams, and contributing to both paid and organic growth strategies.

Key Responsibilities:

• Assist in building, planning, and implementing digital marketing strategies across multiple channels, including PPC, SEO, SEM, social media, and email marketing.
• Execute and manage digital campaigns focused on lead generation, traffic growth, and conversions.
• Implement Lead Nurturing flows to optimise conversions
• Monitor and optimize campaigns based on key performance metrics like CAC (Customer Acquisition Cost) and ROAS (Return on Ad Spend).
• Work with cross-functional teams, including sales and content, to optimize funnels and ensure alignment on campaign goals.
• Conduct data analysis to measure the effectiveness of campaigns and provide actionable insights for improvement.
• Stay updated on the latest trends in digital marketing and performance optimization techniques.
• Support brand-building initiatives in collaboration with the content and organic growth teams.

Qualifications:

• 2-5 years of experience in digital marketing, with proficiency in Meta (Facebook, Instagram), Google Ads, and other relevant channels.
• Solid experience with performance marketing, particularly in running paid campaigns and optimizing for leads and conversions.
• Familiarity with SEO best practices, funnel optimization, and collaboration with sales teams.
• Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
• Experience with affiliate marketing, email marketing, or WhatsApp marketing is a plus.
• Knowledge of fintech, lending, or real estate industries is desirable.

What We Offer:

• Opportunity to work in a fast-growing startup with a dynamic team.
• Competitive salary and performance incentives.
• Professional growth and career advancement opportunities.