Direct Mail Marketing Manager

The Direct Mail Marketing Manager position will report to the Head of Paid Media.

As the Direct Mail Marketing Manager, you will:

• Oversee and manage large-scale direct mail campaigns (over 30 million mail pieces annually) aimed at driving new customer acquisition.
• Collaborate with cross-functional teams (Marketing, Risk, Finance, Client Happiness, Data & Analytics) to align on campaign goals and execution.
• Work closely with credit bureaus to procure audience files, optimize lists, and develop new machine learning models.
• Manage external agencies and vendors, ensuring on-time production, budget control, and quality output for all creative assets.
• Lead campaign forecasting, including financial performance, cost, and revenue projections, while maintaining dashboards and KPIs.

Your Impact:

• Drive the success of direct mail campaigns, ensuring seamless execution from concept to delivery.
• Optimize campaign performance, growing customer acquisition while managing costs effectively.
• Leverage data-driven insights to improve targeting, audience segmentation, and campaign outcomes.
• Contribute directly to the company's revenue growth and marketing efficiency through innovative strategies.
• Ensure all campaigns meet compliance, legal, and quality standards.

About You:

• 5+ years of experience in direct mail marketing or a related field, with a strong focus on campaign execution, budget management, and cross-functional collaboration.
• Proven track record of managing large-scale marketing campaigns and working with external vendors (e.g., credit bureaus, agencies, lettershops).
• Experience using data analytics to inform campaign decisions and drive growth.
• Ability to work collaboratively with legal, compliance, and finance teams for approvals and reporting.
• Willingness to travel to the Oakland office monthly to collaborate with other team members.

Even Better:

• Experience with machine learning models or predictive analytics in marketing.
• Familiarity with marketing automation platforms and CRM systems.
• Previous experience managing budgets and vendor contracts in a high-volume marketing environment.

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