Founding Marketing Manager (Techstars '23)

About Approveit:

Join one of the most exciting early-stage startups that's changing how teams make decisions! Approveit is a workflow automation platform that helps organizations streamline their approval processes. Our platform integrates seamlessly with popular tools like Slack, MS Teams, ERPs, and task managers, making it easier for teams to manage and approve tasks quickly and efficiently. As proud alumni of the Techstars accelerator program, we have a strong foundation and are rapidly growing our user base. With a 100% customer retention rate, Approveit is set to revolutionize workflow management.

Why Join Us:

• Innovative Product: Be part of a team that's creating a revolutionary solution in the workflow automation space.
• Growth Opportunities: As a founding member of our marketing team, you'll have the chance to shape our marketing strategy and grow with the company.
• Dynamic Environment: Work in a fast-paced, startup environment where your ideas and contributions will make a real impact.
• Collaborative Culture: Join a team that values collaboration, creativity, and continuous learning.

Role Overview:

We are looking for a highly motivated and creative Founding Marketing Manager to lead our marketing efforts. In this role, you will develop and execute strategies to drive brand awareness, customer acquisition, and engagement. You will work closely with the executive team to craft compelling marketing campaigns that highlight the unique value of Approveit.

Key Responsibilities:

• Set and Track KPIs: Establish clear KPIs related to lead generation, CAC, conversion rates, and other top-of-funnel metrics. Regularly analyze and report on performance. 📈
• Develop and Implement Marketing Strategies: Create and execute a comprehensive marketing plan that aligns with our business objectives and drives brand awareness. 🎯
• Top of Funnel Growth: Design and manage campaigns aimed at increasing lead generation, including content marketing, SEO, paid advertising, social media, and partnerships. 📊
• Content Creation and Management: Oversee the creation of compelling content that engages our target audience, including blog posts, whitepapers, case studies, and webinars. ✍️
• Partnership Development: Identify and build relationships with potential partners, influencers, and industry leaders to expand our reach. 🤝
• Budget Management: Allocate and manage the marketing budget effectively to maximize ROI. 💰
• Cross-Functional Collaboration: Work closely with the sales, product, and customer success teams to ensure alignment on goals and messaging. 🔄

Qualifications:

• Experience: 5+ years of experience in marketing, preferably in a startup or tech environment.
• Skills: Strong knowledge of digital marketing, content creation, and brand development.
• Creative Thinking: Ability to think creatively and develop innovative marketing strategies.
• Communication: Excellent written and verbal communication skills.
• Analytical Skills: Proficient in using analytics tools to measure and optimize marketing performance.
• Self-Starter: Highly motivated, self-driven, and able to work independently.
• What We Offer:

Competitive Salary and Equity: We offer a competitive salary and equity in the company.

Ready to join a dynamic and innovative team at Approveit? Apply now and help us change the way companies make decisions!

How to Apply:

Please send your CV and CL to [email protected]. Subject: "Founding Marketing Manager"

We look forward to hearing from you!