Performance Marketing Specialist

What do we do?
Armoire is revolutionizing the traditional closet and changing the way the world consumes clothing. We give women access to a personally-styled closet of their dreams – one that provides an endless collection of high-end fashion to wear and feel amazing in.

Our rental model is an important step forward in making fashion sustainable. Come join us in disrupting the multi-trillion-dollar global apparel market!

Who are we?
Armoire was born out of MIT’s prestigious accelerator program in 2016. Our team of 50 is a close-knit group of marketers, engineers, designers, finance whizzes, member experience specialists, merchandisers, stylists, operators, and more. Our team continues to expand and evolve as our business grows at an exponential pace! We strive to stay lean and mean, and to always have fun along the way.

Our marketing team is responsible for introducing prospective members to Armoire - a brand and service created to make the modern woman’s life a little bit easier and more joyful - as well as communicate with existing members to help them make the most out of their membership. Through a diversified channel strategy, this team is challenged with finding the right customers and selling Armoire’s membership to fuel growth.

What’s the role?
We’re seeking a motivated and detail-oriented Performance Marketing Specialist to join our dynamic team. This role is ideal for someone passionate about digital marketing, data analysis, and campaign optimization. You will support the development and execution of performance-driven marketing campaigns, analyze key metrics to improve ROI, and assist in creating engaging ad content across various platforms. Reporting to the Director of Growth, you’ll collaborate closely with the commercial team to drive growth and enhance our digital presence.

Who are you?

• Digital Marketing Experience: 3+ years experience in digital marketing, with hands-on experience managing ad campaigns and analyzing their performance.
• Platform Proficiency: Experience using digital ad platforms including Google Ads, Meta Ads Manager, and TikTok Ads Manager to create and manage targeted campaigns.
• Testing and Optimization: Experience conducting A/B tests and optimizing content based on performance metrics to enhance campaign effectiveness.
• PPC Management: Proficient in managing PPC campaigns, including keyword research, bid management, and ad copywriting to drive efficient traffic and conversions.
• Analytical Skills: Experience using analytics and attribution tools including Google Analytics to track and analyze campaign performance, web traffic, and user behavior.
• Creative and Tech-Savvy: Creative and passionate about fashion and technology.
• Strong Communication: Excellent communication and organizational skills, with the ability to work both independently and collaboratively within a team environment.
• Adaptable and Detail-Oriented: Able to adapt to changing priorities and manage multiple tasks efficiently, with strong attention to detail.
• Self-starter: A natural problem solver who is excited by the opportunity to dive in and learn something new.
  

Responsibilities

• Campaign Execution: Assist in building and maintaining performance-driven marketing campaigns across various digital channels, including Meta, TikTok, Google, YouTube, and DSPs.
• A/B Testing: Execute A/B tests to evaluate the effectiveness of ad creatives, messaging, and targeting strategies.
• Performance Tracking: Track and report on campaign KPIs, such as click-through rates, conversion rates, email capture rates, and cost per acquisition.
• Data Analysis: Support data analysis efforts to identify key trends, insights, and opportunities for optimization.
• Creative Backlog Management: Help manage and update the creative backlog and work with creative leads to ensure deadlines for tests are met.
• Vendor and Brand Interaction: Participate in discussions with brand and vendor partners to stay updated on performance trends and platform updates.
• Brand Partner Outreach: Conduct outreach to potential brand partners, including affiliate publications and newsletters, to explore collaboration opportunities.

Application requirements
Applicants must be prepared to share details on two performance marketing campaigns they managed, including the strategies used and how they were optimized to meet specific KPIs.