B2B Marketing Lead

About David Energy

David Energy is creating a new kind of power company. Traditional Retail Electricity Providers (REPs) are outdated, opaque, and painful for customers to engage with. We use software to monitor our customers' real-time energy usage, and we aggregate and analyze that data to maximize the value they get from their energy assets – batteries, EVs, HVAC systems and other distributed energy resources (DERs) via participation in energy markets. Our mission is to run the grid on clean energy 24/7.

About the role

David Energy is seeking an experienced B2B Marketing Lead to join our growing Marketing team. Reporting to the Head of Marketing, this role involves envisioning and executing a comprehensive growth marketing strategy aimed at acquiring franchisees and multi-unit operators. You will begin as a strategist and individual contributor with the potential to grow your team in the future and support from outside contractors/agencies in the meantime.

Success in this role will be measured by increased awareness and understanding of our energy spend management platform, a rise in inbound leads, and faster sales cycles. The ideal candidate is a generalist with experience in sales enablement, demand generation, and partnerships. This person should also be strategic, business-minded, creative, and nimble. Big plus if you thrive in the fast-paced, always-changing environment of a Series A start-up.

Key responsibilities

• Demand Generation: Continue testing and developing our current strategy to scale our top-of-funnel efforts, increase B2B qualified leads, and support our sales-driven go-to-market motion.

• Strategy Development: Build an integrated strategy across content marketing, organic and paid social, trade publication partnerships, events, Google Ads, and sales enablement.

• Brand and Content: Partner with our Brand and Content Lead and Senior Product Manager to refine the B2B brand, messaging, and positioning in the franchise market.

• Sales Enablement: Support the Sales and Business Development teams by creating sales collateral and enablement materials (with support from our Brand and Content team).

• Events: Drive the strategy and execution of trade shows, conferences, and networking events in partnership with our Event Marketing Manager.

• Budget and Reporting: Work with the Head of Marketing to manage the budget forecast and reporting on all B2B marketing initiatives.

Qualifications

• Track record of building the B2B marketing or growth function at an early-stage startup.

• Prefers the pace, uncertainty, and excitement of scaling an early-stage start-up.

• 5+ years experience in B2B marketing strategy and execution.

• Experience with a wide range of B2B marketing tactics, including but not limited to content marketing, demand generation, partnerships, social media, referral programs, and more.

• Strong analytical skills to evaluate program + campaign effectiveness, including selecting + building out relevant tracking infrastructure (e.g. Google Analytics, HubSpot, etc) as well as building and reporting on metrics

• Major plus: You have experience marketing to franchisees, multi-unit operators, and/or food & beverage and fitness business owners.

Benefits

• Base salary of $140,000-$170,000 plus equity

• Group medical and dental insurance

• Flexible vacation/PTO policy

• 401k