Head Digital Marketing (Mandatory: Exp. working with Amazon USA)

*Job Title: Head Digital Marketing *
Location: Remote (Candidates from all countries are welcome to apply)

About Us:

Kaizen Empire is a rapidly growing eCommerce company based in the USA. We specialize in designing, developing, manufacturing, and selling toys primarily on the Amazon platform. With a portfolio of over 100 products across 7 brands, we've achieved a remarkable revenue of over $50 million. Our mission is to continuously improve our people, products, and processes to reach new heights.

Job Summary:

We are looking for an experienced and visionary Director of Marketing to lead our marketing initiatives and drive business growth. You will oversee all marketing strategies, optimize campaigns, and enhance our brand presence. Your role will be crucial in navigating consumer trends, managing marketing investments, and leading a dynamic marketing team to achieve our company’s goals.

Key Responsibilities

• Develop and execute channel-specific growth strategies.
• Lead customer acquisition and retention efforts, focusing on increasing LTV.
• Manage the marketing budget to maximize ROI and ROMI.
• Create and implement strategic marketing plans aligned with company goals.
• Foster a collaborative marketing culture and provide leadership to the team.
• Collaborate with product teams for improvements, updates, and R&D initiatives.
• Drive revenue growth and margin improvement through targeted marketing efforts.
• Monitor and optimize product performance metrics.

Skills and Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• 7+ years of progressive experience in marketing, preferably in e-commerce.
• Proven leadership and team management experience.
• Proficiency in digital and traditional marketing strategies.
• Strong analytical skills with a data-driven approach to decision-making.
• Excellent communication skills and the ability to inspire and motivate a team.
• In-depth knowledge of market trends, consumer behavior, and the competitive landscape.

Key Metrics for Success

• Revenue growth and customer acquisition rates.
• Improved customer retention and lifetime value.
• Enhanced ROMI and brand awareness.
• Elevated team performance and collaboration.