Senior/Principal Content Designer

About the Role

Ethos is revolutionizing the life insurance industry by transforming a traditionally 8-week, agent-driven process into a seamless, primarily digital experience where customers can purchase Term Life insurance in under 8 minutes. The quality of our digital experience is paramount. We strive to replicate and surpass the core functions of a traditional agent-driven process — uncovering customer needs, explaining the application process, helping guide them through challenging coverage selection decisions, building trust in Ethos, and striking an emotional chord with users to motivate them to purchase immediately.

We’re looking for a seasoned Senior Content Designer to elevate our consumer experience through outstanding content, and help build the most delightful and highest-converting Life Insurance purchase experience in the industry, bar none. You’ll work closely with our product and design teams to provide users clarity and motivation at every stage of their purchase journey, from the moment they land on our site to after they’ve purchased a life insurance policy. You’ll be embedded within agile teams, contributing to projects from the very beginning, and helping decide not only what to say, but how best to say it. You’ll also think about the bigger picture, ensuring our end-to-end journey is cohesive, and our tone of voice is consistent and aligned with our brand.

The work you do will have a direct, tangible impact on the bottom line, and leave an indelible mark on our users and their families.

We are open to designers at the Senior and Principal levels.

Duties and Responsibilities:

• Lead content design for several product teams. Partner with our PM, UX Design, and Research leads on our most important initiatives, helping take products from conception to launch. You will be deeply involved in product initiatives from the start.

• Know your customers.

  • Understand what experiments have and haven’t worked in the past, and what we’ve learned from past user conversations. Conduct content discovery, including inventories, audits, and competitive research. Collaborate on card sorts, user surveys, interviews, and workshops.
  • Become an expert on the end-to-end Ethos life insurance purchase journey, individual features and their functionality, and existing content on the site.

• Design, write, edit and test clear, compelling in-product language to help users and teams meet their goals.

  • This includes content on landing pages, onboarding flow, checkout, and post-purchase experiences, and overall site navigation.
  • You’ll contribute language that is not only functional (helping demystify complex life insurance concepts), but also emotional (motivating users to confront the risks their loved ones face, and purchase insurance.)
  • You’ll also ensure every microinteraction with the user is highly polished (e.g. tooltips, error states, navigation labels)

• Craft a great end-to-end story for our users. You’ll ensure consistency in tone and voice across every consumer touchpoint, and seamless transitions from one step in the user journey to the next.

• Collaborate closely with UX design on information hierarchy for complex features, helping convey the most important messages to users (especially on mobile devices.)

• Test, evaluate, and improve your content. Use analytics, customer success data, and methods like A/B testing, readability testing, usability testing, and navigation model testing.

• Level up the content design craft at Ethos. Create, contribute to, and evolve our standards, guidelines, methods, tools, and product review sessions.

Qualifications and Skills:

• At least 5 years (Senior) or 7 years (Principal) of content design experience, with at least 3 years designing content for direct-to-consumer products
• Worked on language for products that has driven quantifiable metrics such as conversions and revenue per user
• Experience working autonomously in a fast-paced environment and juggling multiple projects every sprint.
• Experience with writing both functional and emotional language to drive clarity, motivation
• Experience writing for complex products (especially in financial services) strongly preferred
• Experience working with design tools such as Figma

#LI-Remote #JA-1

The US national base salary range for this full-time position is $117,000 - $224,000. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.

Please note that the compensation details listed in US role postings reflect the base salary only and do not include applicable bonus, equity, or benefits.

You can find further details of our US benefits at https://www.ethoslife.com/careers/