VP, Sales Enablement

Position Overview

Reporting directly to the Chief Revenue Officer (CRO), The Vice President of Sales Enablement will be pivotal in driving the success of our customer facing teams by equipping them with the tools, resources, and training needed to achieve and exceed revenue targets. The ideal candidate will have a strong background in sales, a deep understanding of effective SaaS go-to-market best practices, and a proven track record in leading an effective sales enablement team and operation globally.

Join us in this critical role where you will have the opportunity to build a learning culture making a significant impact on our Global Revenue Teams success. Please note, this role is only considering candidates that are commutable to our Boston office in Fort Point Harbor.

Job Responsibilities

• Strategy Development:

  • Develop and execute a comprehensive sales enablement strategy that aligns with the company’s overall business objectives.
  • Collaborate with senior sales leadership to identify key priorities and productivity goals for the sales team.

• Sales Training and Development:

  • Design and implement effective sales training programs to improve the selling skills, product knowledge, and industry acumen of the sales and sales support teams.
  • Conduct regular training sessions, workshops, and onboarding programs for new hires.

• Content and Resources Management:

  • Create and manage a repository of sales enablement materials, including playbooks, presentations, case studies, and competitive analysis.
  • Ensure that the customer facing teams have access to up-to-date and relevant content to support their selling efforts.
  • Manage the use of external resources on a as needed basis.
  • Manage the programming of an annual sales kick off event.

• Technology and Tools:

  • Evaluate, implement, and manage sales enablement tools and technologies to streamline sales processes and improve efficiency.
  • Monitor the usage and effectiveness of sales tools and make recommendations for improvements.

• Performance Analysis and Reporting:

  • Develop metrics and KPIs to measure the effectiveness of sales enablement initiatives.
  • Analyze sales performance data to identify areas for improvement and track progress against goals.

• Cross-functional Collaboration:

  • Work closely with marketing, product, and customer success teams to ensure alignment and support for sales initiatives.
  • Collaborate with product management to provide feedback on product features and enhancements based on sales team input.

• Leadership and Team Management:

  • Lead and mentor a team of sales enablement professionals, providing guidance and support to achieve their goals.
  • Foster a culture of continuous learning and development within the sales organization.

Qualifications/Experience

• 10+ years of experience in sales, with a minimum of 5 years in a sales enablement or related role.
• Experience with B2B2C or B2C sales, enabling sales teams to engage with consumer-facing markets and speak the consumer language.
• 5+ years experience managing and coaching an enablement team
• Proven track record of developing and implementing successful sales enablement strategies.
• Strong understanding of the SaaS industry and video platform technologies.
• Excellent leadership, coaching, communication, and interpersonal skills.
• Exceptional business acumen and systems thinking.
• Strong interpersonal skills, with the ability to build relationships and guide stakeholders at all levels of the organization.
• Experience influencing and building credibility with high-performing teams across cultures
• Adaptability with proven ability to work in a fast-paced, dynamic environment and manage multiple priorities.
• Proficiency with sales enablement tools and salesforce.com
• Bachelor’s degree in Business, Marketing, or a related field; MBA preferred.
• Must be commutable to our Boston office in Fort Point Harbor.

About Brightcove

Brightcove is a diverse, global team of smart, passionate people who are revolutionizing the way organizations deliver video. We’re hyped up about storytelling, and about helping organizations reach their audiences in bold and innovative ways. When video is done right, it can have a powerful and lasting effect. Hearts open. Minds change.

Since 2004, Brightcove has been supporting customers that are some of the largest media companies, enterprises, events, and non-profit organizations in the world. There are over 600 Brightcovers globally, each of us representing our unique talents and we have built a culture that values authenticity, individual empowerment, excellence and collaboration. This culture enables us to harness the incredible power of video and create an environment where you will want to grow, stay and thrive. Bottom line: We take our video seriously, and we take great pride in doing it as #oneteam.

WORKING AT BRIGHTCOVE

We strive to provide our employees with an environment where they can do their best work and be their best selves. This includes a focus on our employees’ work experience, and we actively support a culture where inclusion and growth are at the center. We hire, recognize, and promote employees who are committed to these same ideals. We value collaboration, creativity, work/life balance, professional growth, and creating an empowering space for open communication. No matter where our employees work, remotely or in one of our global offices, employees have plenty of opportunities to meet colleagues and celebrate a variety of personal interests and perspectives.

We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. Brightcove embraces diversity and seeks candidates who support persons of all identities and backgrounds. We strongly encourage individuals from underrepresented and/or marginalized identities to apply. *If you need any accommodations for your interview, please email [email protected]. *

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