Business Analyst

ConSoul – What we do
We are a Martech company that seeks to help businesses build impact by bringing the customer to the center of the journey. We help companies to automate their organic marketing initiatives to generate incremental revenue. We provide end-to-end services from strategy to evaluation to implementation. Our services include Customer Data Platform - Strategize and build CDP for scaled-up operations. Martech stack - Identify and use best communication channels and integrate with CDP Customer Segmentation, Customer Segmentation - Building marketable customer cohorts. Customer LTV build-up - Frameworks to drive Lifetime value. Personalized communication - AB test, identify the correct route to communicate. Attribution - Measure the results and make a more intelligent decision. We have been in business for six months. We are working with reputable clients from the media, OTT, EdTech, education and e-commerce industries.

About the Founder
Vani Garg
ConSoul was launched with the dream “to bring the customer to the board room”. This focus towards ‘marketing that delivers’ was sharpened over the years with stints at prestigious companies like HDFC Bank, Westside, Axis Bank, Zee5.

https://www.linkedin.com/company/theconsoul

Responsibilities:

• Partner with stakeholders across the team to develop analyses and documentation in a collaborative way, communicating effectively and efficiently.
• Evaluate, analyze, and communicate systems requirements on a continuing basis, and maintain systems processes, including the delivery of monthly status reports.
• Proactively analyze marketing campaigns, and data to answer key questions for stakeholders or yourself, with an eye on what drives business performance, and investigate and communicate which areas need improvement in efficiency and productivity
• Create and analyze data using campaign management tools like MoEngage, data interpretation and presentation via tools like Power BI, Advance Excel, Power Pivot, etc., with reporting components from multiple data sources
• Define and implement data acquisition and integration logic, selecting an appropriate combination of methods and tools within the defined technology stack to ensure optimal scalability and performance of the solution
• Suggest suitable tools and platforms that will help to analyze data, create dashboards, and share insights statistically and visually.
• Maintain data quality and ensure data security.

Qualification:

• 4-6 years of experience in data analytics and reporting
• High proficiency in Loyalty Analysis, Customer Retention, CLM, Email, WhatsApp, and Push Notifications Marketing
• Extensive experience with marketing campaign analysis, segmentation, data visualization and presentation.
• Excellent communication skills, with an ability to translate data into actionable insights and create strategies around it