Social Media Specialist (TikTok & Youtube)

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by over 230 million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.

Responsibilities:

• Be a part of the central social media team, own the @Binance TikTok account, responsible for account output, engagement, growth and sentiment.
• Contribute to integrated marketing campaigns and priority brand partnerships on behalf of the social team, with scope not limited to TikTok or video content.
• Produce and edit high quality, engaging, original content that can be used cross-platform.
• Manage relationships with third party creators including project management, briefing and feeding back on deliverables.
• Monitor and effectively leverage TikTok or other social media trends.
• Drive effective and creative social media campaigns, working cross-functionally with design, content, performance marketing, product and other teams.
• Measure, report, and analyze the performance of campaigns across channels and translate findings into actionable, data-driven recommendations in order to improve future performance.
• Analyse social media landscape to supply actionable insight (in real-time) to both the social and greater marketing team with hot topics, breaking news, sentiment/market observations.
• Engage and build communities through one-on-one as well as one-to-many conversations.
• Have fun!

Requirements:

• 3+ years of experience in digital marketing or social media related roles
• 1+ years of experience in Video Editing and Motion Design
• Proficient in using Adobe Suite, especially After Effects, Photoshop, Illustrator, and Premiere
• Ability to work in a fast-paced environment with a 1-2 day turnaround time on finished pieces
• Knowledge and experience in using video to document a global event
• Proven success of creating high-performing content on TikTok and Youtube.
• Knowledge of TikTok and Youtube trends and the best performing content types.
• Experience with getting creative within brand guidelines.
• Video editing proficiency. Project management experience.
• Keen sense of the crypto market in general.
• A meme connoisseur.
• A clear and concise style of communication, with a creative/fun spin when relevant.
• Strong sense of responsibility. Self-motivated and results-oriented.
• Remote and startup experience is a plus