Growth Marketing Manager (Remote)

Growth Marketing Manager

Certificial, the creator of the Smart COI NetworkTM, has transformed how insurance coverage information is shared between Agencies, Suppliers, and their Customers. We’re a fast-growing InsurTech that is in search of a dynamic and results-driven Growth Marketing Manager to join our team. If you are passionate about driving growth and have a track record of success in marketing, we want to hear from you!

The Growth Marketing Manager will be responsible for developing and executing data-driven marketing strategies to drive user acquisition, engagement, and retention. This role requires a combination of analytical skills, creativity, and a deep understanding of digital marketing channels. The ideal candidate is a self-starter with a growth mindset who can identify opportunities and optimize campaigns for maximum impact.

What you’ll do:

• Develop and implement comprehensive growth marketing strategies across multiple channels including SEO, SEM, social media, email marketing, content marketing, and more
• Identify and prioritize growth opportunities, and execute strategies to capitalize on
• Manage existing marketing assets, including social media, website, platform UI / UX, and collateral
• Analyze user data to identify trends, insights, and opportunities for growth
• Conduct A/B testing and other experiments to optimize campaigns and improve conversion rates
• Monitor and report on key performance metrics, providing actionable insights and recommendations
• Work closely with product, sales, and customer success teams to align marketing efforts with business objectives
• Collaborate with the content team to create high-quality, engaging content that drives growth
• Partner with external agencies and vendors as needed to execute campaigns
• Develop and execute customer acquisition strategies to drive new user growth
• Implement retention strategies to increase customer lifetime value and reduce churn
• Utilize marketing automation and system transactions to drive user adoption

What you’ll bring:

• Bachelor’s degree in Marketing, Business, or a related field
• 3+ years of experience in growth marketing, digital marketing, or a related role
• Proven track record of driving user acquisition, engagement, and retention in a digital environment
• Strong analytical skills with the ability to interpret data and make data-driven decisions
• Proficiency in marketing tools and platforms such as Google Analytics, SEO tools, email marketing software, and social media advertising
• Excellent communication and collaboration skills
• Creative thinker with a growth mindset and the ability to thrive in a fast-paced environment
• Experience in the SaaS industry or a tech startup environment
• Familiarity with marketing automation tools and CRM systems
• Knowledge of product-led growth strategies

Compensation:

• This role will receive a competitive base salary, bonus, benefits, and options. The base salary range for US-based employees is $50,000-$500,000.
• Various factors are considered when determining someone's leveling and compensation, including a candidate's professional background and experience. These numbers may be modified in the future, and final offer amounts may vary from those listed above. Please continue to apply if you are unsure that you fit into our compensation structure.

Perks and Benefits:

• Health, dental, and vision insurance
• No waiting period for enrollment
• 401(k) with company match
• Employer-paid STD/LTD
• Unlimited PTO
• Employee Assistance Program
• Special employee discounts
• Virtual team-building activities

About us:

*Certificial is the creator of the Smart COI NetworkTM, that uses real-time data to ensure businesses have continuous, compliant insurance coverage. We combine certificate issuance and compliance management into one simple platform, eliminating risk, ensuring compliance, and reducing costs for every stakeholder in the COI process - Insureds, Agents & Brokers, and Requestors.

Employment at Certificial is based solely upon individual merit and qualifications directly related to professional competence. We strictly prohibit unlawful discrimination or harassment on the basis of race, color, religion, veteran status, national origin, ancestry, pregnancy status, sex, gender identity or expression, age, marital status, mental or physical disability, medical condition, sexual orientation, or any other characteristics protected by law. We also make reasonable accommodations to meet our obligations under laws protecting the rights of the disabled.*