Senior Performance Marketing Lead (Apps)

Role Overview
At NewForm AI, we're looking for a Social Media Ad Buyer with a keen focus on short-form content platforms, primarily TikTok, as well as Meta and YouTube. Your role is pivotal in leveraging social media's dynamic landscape to amplify our clients' presence, drive engagement, and achieve impactful results.

Key Responsibilities
Experience in paid social platforms: TikTok and Meta ad. Strategically plan and execute ad buys on TikTok, with strong capabilities in Meta and YouTube, focusing on short-form content. Analyze trends and audience data to pinpoint optimal ad placements and campaign optimizations. Identify opportunities for creative A/B testing to enhance campaign performance. Negotiate cost-effective ad spots, maximizing visibility and impact. Collaborate with creative teams to ensure ad strategies align with overall campaign objectives.

Requirements
Must have experience with performance marketing/media buying for apps. Proven expertise in social media ad buying, particularly on TikTok. Familiarity with advertising on Meta and YouTube platforms. Must have handled large budgets before and thoroughly understand creative strategy and how that affects campaign performance. Extremely detail-oriented and organized. Experience in scaling campaigns from the ground up.Strong analytical skills for effective campaign optimization. Excellent negotiation and strategic planning abilities. Adaptability in a fast-paced, evolving digital landscape.

What We Offer
A fully remote and flexible working environment that encourages creativity and professional growth. An opportunity to be at the forefront of innovative social media advertising strategies. A collaborative team culture focused on delivering exceptional results and continuous learning.