Digital Advertising Campaign Manager (acquisition)

*Choose Your Horizon *

Choose Your Horizon is an innovative mental health company at the forefront of designing modern mental healthcare solutions. Through our advanced telehealth platform, we offer cutting-edge treatments, including next-generation options like ketamine therapy.

Our mission is to provide accessible, effective, and compassionate care to those seeking mental health support. By leveraging the latest advancements in medical science and technology, we are dedicated to transforming the way mental health care is delivered, ensuring that our clients can achieve the best possible outcomes.

Mission focused team

You'll not only work shoulder-to-shoulder with our COO and CEO (founders), both of whom have grown and exited businesses in the consumer health space to Fortune 500 CPG companies, but you'll also be a key player in a company where innovation, compassion, and patient outcomes are at the heart of all we do.

Additionally, every core team member becomes an owner in the business, aligning with our greater vision and ensuring that we all share in the success and impact we create together.

Join us in our mission to revolutionize mental health care and make a meaningful impact on the lives of many.

*The Role *

As the performance marketing manager, you will be responsible for overseeing the digital marketing initiatives to drive the growth of the business. This includes overseeing the digital marketing campaigns, ad platforms, conversion rate optimization and working with the product manager and COO to determine new product features, managing existing marketing channels and leveraging key relationships with any new or existing partners.

Key responsibilities:

• Develop and prioritize a roadmap/marketing calendar for testing new marketing channels, running experiments to quickly assess their feasibility and economic viability.
• Analyze trends in ad creatives, target audiences, and key performance indicators (KPIs) to identify high-performing campaigns or assets, and scale the successful ones.
• Drive the acquisition of new clients while ensuring that the payback on the first purchase contributes positively to the margin.
• Build and manage an exceptional team of contractors to rapidly test and scale performance marketing channels.

*Is this you? *

Social Platform Expert: You are a recognized expert on these platforms, continuously expanding your knowledge of ad formats, event and campaign structures, and channel attribution.

Attribution Specialist: You excel in attribution and analytics, skillfully triangulating various data sources to assess the efficiency of individual channels and the overall channel mix.

Creative Visionary: You have a keen eye for creative content that converts and can effectively manage creative resources to produce high-quality materials.

Mission-Driven: You have a deep personal connection to our mission and are passionate about making a difference in mental health care.

Remote-Ready: You thrive in a remote-first, writing-based culture that values freedom and responsibility.

Exceptional Decision-Maker: You utilize rigor, data, and speed to make intentional and well-informed decisions.

Intellectually Honest: You seek and speak the truth directly, demonstrating high courage and low ego.

Start Up Player: You bring your authentic self to work, fostering the wellbeing of your team and peers.

Focused Performer: You practice deep work, prioritize effectively, and excel at doing less but achieving more.

Requirements

3+ years working in a hands-on digital marketing role.
Strong analytical skills. Experience with marketing analytics tools such as segment and mixpanel would be great but not required.
Start-up experience is a plus.
Experience in a D2C business is a must, ideally in Consumer health or CPG.
Must thrive working in a fast-paced entrepreneurial environment.
Familiarity with tools such as Webflow, CRM’s, email service providers etc. will be necessary.

Compensation

Salary and benefits to be agreed based on experience. Contractor or W2.
Equity and bonus compensation available for a suitable candidate.