E- Commerce Marketplace Specialist

Job Responsibilities

• Manage and optimize product listings on Amazon Seller Central and Flipkart Seller Hub, etc to ensure maximum visibility and sales conversion.
• Implement advanced on-page optimization techniques, including keyword-rich titles, bullet points, and product descriptions, to improve search rankings and click-through rates.
• Develop and execute strategic pricing and promotion strategies to increase competitiveness and drive sales velocity on marketplaces.
• Monitor and analyze competitor pricing, product assortment, and customer reviews to identify opportunities and threats in the marketplace landscape.
• Utilize Amazon Advertising and Flipkart Ads platforms to create and manage sponsored product campaigns, sponsored brand campaigns, and display advertising campaigns.
• Optimize advertising campaigns for maximum return on ad spend (ROAS) and adjust bidding strategies based on performance metrics such as ACoS (Advertising Cost of Sales) and CTR (Click-Through Rate).
• Conduct regular performance analysis and reporting using data analytics tools such as Seller Central reports, Flipkart Seller Hub analytics, and third-party analytics platforms.
• Collaborate with internal teams, including product development, supply chain, and customer service, to ensure seamless integration of marketplace strategies with overall business operations.
• Stay abreast of industry trends, algorithm updates, and policy changes on Amazon and Flipkart, and implement proactive measures to adapt to changes and mitigate risks.

Qualifications

• Bachelor's degree in marketing, business administration, e-commerce, or a related field
• Proven experience in managing e-commerce platforms and marketplaces (e.g., Amazon, eBay, Etsy)
• Familiarity with the jewelry industry or luxury goods
• Strong understanding of SEO and SEM strategies
• Excellent analytical skills for tracking and optimizing sales performance
• Proficiency in digital marketing techniques and strategies
• Expertise in e-commerce tools and software (e.g., Shopify, Magento, BigCommerce)
• Ability to create and manage high-quality product listings
• Proficiency in using Excel or other data analysis tools
• Excellent communication and interpersonal skills
• Attention to detail and strong organizational skills
• Ability to work independently and as part of a team
• Problem-solving skills and ability to handle multiple tasks simultaneously