YouTube Manager

Company Overview:
Welcome to TerraTern - Your One-Stop Solution to Global Mobility Services! At TerraTern, we are dedicated to enabling individuals to elevate their careers to new heights, transcending international boundaries. With personalized support for immigration needs across 50+ destinations worldwide, TerraTern assists individuals in navigating the complexities of immigration and international education processes with a 100% satisfaction guarantee. Join us in this thrilling journey as we transform aspirations into global accomplishments! Learn more about us at www.terratern.com.

Position Overview:
As a YouTube Manager at TerraTern, you will be responsible for developing and executing our YouTube channel strategy to drive engagement, increase subscribers, and enhance brand visibility. You will oversee all aspects of our YouTube presence, from content creation and optimization to audience growth and performance analysis.

Responsibilities:

• Develop and execute a comprehensive YouTube channel strategy aligned with TerraTern's marketing objectives, target audience, and brand identity.
• Plan, produce, and publish high-quality video content for our YouTube channel, including educational videos, client testimonials, product demos, and promotional content.
• Collaborate with internal teams, including marketing, content creation, and design, to brainstorm video ideas, create scripts, and coordinate production schedules.
• Optimize video content for YouTube SEO to improve discoverability and ranking in search results, including keyword research, metadata optimization, and thumbnail design.
• Manage the YouTube channel, including uploading videos, organizing playlists, moderating comments, and responding to audience inquiries and feedback.
• Implement YouTube advertising campaigns to increase video views, subscribers, and engagement, and monitor campaign performance to optimize targeting and budget allocation.
• Analyze YouTube analytics and performance metrics to track key metrics such as views, watch time, subscriber growth, and audience demographics, and use insights to inform content strategy and optimization efforts.
• Stay informed about YouTube trends, best practices, and algorithm changes, and proactively explore new features and opportunities to enhance our YouTube presence.

Qualifications:

• Bachelor's degree in Marketing, Communications, Film Production, or related field.
• Proven experience in YouTube content creation, management, and optimization, with a strong portfolio demonstrating successful YouTube channels or videos.
• Proficiency in video editing software (e.g., Adobe Premiere Pro, Final Cut Pro) and graphic design tools (e.g., Adobe Photoshop, Canva) to create visually appealing and engaging video content.
• Deep understanding of YouTube's platform, algorithm, and best practices for audience engagement, SEO, and monetization.
• Excellent communication and storytelling skills, with the ability to craft compelling narratives and scripts for video content.
• Strong analytical skills and proficiency in YouTube analytics tools (e.g., YouTube Studio) to track performance metrics and derive actionable insights.
• Creative thinker with a passion for video production and a drive to innovate and experiment with new content formats and ideas.
• Ability to multitask and manage multiple projects simultaneously, with a proactive and results-oriented mindset.

**** Why Join TerraTern:****

• Opportunity to play a key role in shaping TerraTern's YouTube presence and reaching a global audience with impactful video content.
• Competitive salary and benefits package.
• Collaborative and inclusive work environment that encourages creativity, innovation, and professional growth.
• Access to ongoing training and development opportunities to expand your skills and expertise in YouTube marketing and video production.