Product Analyst

Job Description:
We are looking for an Analytics Enablement Consultant (Web & Mobile) who can work on projects (with some guidance). Participate in implementing Digital and Analytics products/ platforms for the customers and facilitate them to use the product’s features/ functionalities for their business goals. The successful candidate should fairly communicate and demonstrate empathy, patience, and a problem-solving attitude.

Responsibilities:
● Technical & Domain Know-how
– Demonstrate understanding in analysing digital data from diverse sources (websites and mobile applications) to understand consumer behaviour and provide initial suggestions for user product/marketing strategies.
o Drawing insights from user data captured through online platforms and mobile apps o With minimal guidance, work on:
▪ Digital analytics platforms (Heap & Contentsquare) in solving business goals/objectives
▪ Front-end events tagging and data capture for both web and mobile applications; knowledge of HTML, CSS selectors, and mobile app development frameworks (e.g., React Native, Flutter, Xamarin)
▪ Mobile app analytics tools and frameworks (e.g., Firebase Analytics, Adjust)

● Mobile App Development & Analytics
○ Experience working with mobile app development lifecycles and data integration with analytics platforms.
○ Understanding of mobile app user acquisition, engagement, and retention metrics.
○ Optimizing mobile app user experience based on user behaviour data
○ Experience with mobile app A/B testing methodologies and tools. (Optional, but a plus)

● Client Service Delivery - Ability to work on projects and achieve the agreed outcome.
○ Understanding the users’ requirements and delivering our solutions to facilitate this.
○ Follow the standard process and best practices to onboard users in the stipulated time frame.
○ Work towards building excellent relationships with the user.
○ Deliver end-user training to clients, including administrative staff and technical personnel.

● Problem-Solving - Ability to understand the business problem, identify solutions, and implement the agreed solution
○ Able to look at the bigger picture and break down the problem statement into an analytical solution. The solution should be actionable and measurable statements.
○ Performs research & development (R&D) to find alternative solutions when faced with a roadblock.
○ Focuses on industry best practices
■ Acquisition: Multi-touch campaigns, Marketing channels & strategies (i.e., Paid vs. organic users, UTM parameters and their meaning, etc.),
■ Retention: Collating information from multiple tools(CRMs, CDPs, email automation tools, in-app guidance tools) and apply them to extract valuable insights.
■ Customer Satisfaction: Understand the user journey gaps and help optimise it.

● Communication - Ability to allow others and self to understand information accurately and effectively
○ Being an active listener while interacting with others in a team or one-on-one construct.
○ Ability to adapt the communication style to the audience and practice empathy.
○ Being responsive and acting promptly.

Requirements:
● Working knowledge of One of the digital analytics platforms: Adobe Analytics, MixPanel, Heap Analytics, Amplitude, CleverTap, GA 360 (Google Analytics Skill), , MoEngage, Pando Analytics, WebEngage.
Mobile App Development Lifecyle and frameworks (e.g., React Native, Flutter, Xamarin)
ETL & BI Tools
● Strong written and verbal communication skills.
● Able to clearly explain concepts/processes to the users and understand their viewpoints.
● Ability to

1. Think through ambiguous situations/client asks.
2. Comprehend and analyse the data to generate business ● Experience in working with front-end HTML tags and CSS selectors. ● Bonus: Familiarity with Digital Marketing tools and Business Analytics. ● Bonus: Experience in working with US/European clients