CMO (Fintech and Web3)

As the Chief Marketing Officer, you will play a pivotal role in shaping and executing our marketing strategy. We are looking for a visionary leader who can leverage their extensive network in the web3 and fintech space to drive brand awareness, foster community engagement, and implement effective digital marketing initiatives, including growth hacking and guerrilla marketing. The ability to execute inorganic marketing strategies for web3 without relying on traditional ads is essential.

Responsibilities:

1. Develop and Execute Marketing Strategy:

   • Craft and implement a comprehensive marketing strategy aligned with the company's goals.
   • Drive brand positioning and messaging to resonate with the web3 and fintech communities.

2. Community Building:

   • Leverage your network to build and nurture communities around our brand and products.
   • Develop strategies to engage and grow our community, fostering a sense of belonging and loyalty.

3. Digital Marketing:

   • Oversee all aspects of digital marketing, including SEO, social media, content marketing, and email campaigns.
   • Utilize data-driven insights to optimize digital marketing efforts and enhance user acquisition.

4. Growth Hacking and Guerrilla Marketing:

   • Implement innovative growth hacking and guerrilla marketing strategies to achieve rapid and sustainable growth.
   • Explore unconventional and creative approaches to reach and engage the target audience.

5. Inorganic Marketing for Web3:

   • Develop and execute inorganic marketing strategies for web3 without relying on traditional advertisements.
   • Utilize unconventional and impactful methods to generate interest and excitement in the web3 community.

6. Partnerships and Collaborations:

   • Cultivate strategic partnerships within the web3 and fintech ecosystems.
   • Collaborate with influencers and thought leaders to amplify our brand presence.

7. Token and Equity Compensation:

   • Accept compensation initially in the form of tokens and equity, aligning with company milestones.

Requirements:

1. Proven Experience:

   • Significant experience as a CMO or in a senior marketing role within the web3 and fintech industries.
   • Demonstrable success in building and leading marketing teams.

2. Extensive Network:

   • A large and influential network within the web3 and fintech communities.
   • Strong relationships with key stakeholders, influencers, and media outlets.

3. Community Building:

   • Successful track record in building and nurturing engaged online communities.

4. Digital Marketing Expertise:

   • In-depth knowledge of digital marketing strategies and tools.
   • Ability to leverage data analytics for informed decision-making.

5. Growth Hacking and Guerrilla Marketing:

   • Proven experience in growth hacking and guerrilla marketing, especially within the web3 space.

6. Inorganic Marketing for Web3:

   • Experience developing and executing inorganic marketing strategies for web3 without relying on ads.

7. Personal Network in Web3:

   • A large personal network in the web3 industry is preferred.

8. Strategic Vision:

   • Ability to develop and execute innovative marketing strategies that align with business objectives.

9. Entrepreneurial Spirit:

   • Comfort with a compensation structure initially based on tokens and equity tied to company milestones.

Education and Certifications:
Relevant bachelor's or master's degree in Marketing, Business, or a related field. Certifications in digital marketing and web3 technologies are a plus.

If you are an experienced CMO with a deep understanding of web3, a proven ability to build communities, and expertise in growth hacking, guerrilla marketing, and inorganic marketing without ads, we invite you to join our leadership team and contribute to the future of technology in the financial industry.

To apply, please submit your resume, a cover letter detailing your relevant experience, and a list of notable achievements within the web3 and fintech ecosystems.