Vice President, Global Growth Marketing

Today, CommerceHub is the #1 ecommerce network used by the world’s leading retailers and brands to extend their retail and ecommerce businesses.

Consumer expectations have shifted. In the Now Economy, they expect that our customers have what they want, in stock, ready for delivery, and with an experience that delights them at every step of the buying journey.

We believe we have a unique opportunity to help retailers, brands and suppliers connect to customers and meet the challenges of the Now Economy. Think that sounds interesting? It is!

Our remote-first team is growing, and we’re looking to add great people like you, who are ready to use their expertise to transform the world of ecommerce.

Overview

CommerceHub, the world’s leading ecommerce network, is seeking a Vice President of Global Growth Marketing. Candidate will be responsible for designing multi-touch demand creation programs that leverage both inbound and outbound tactics to generate demand for CH’s products and solutions that can be leveraged in the region and also utilized around the globe by other CH sales regions for demand generation.

Specific responsibilities include campaign ideation and execution, allocating marketing budget against GTM priorities, identifying, building and developing campaign audience targets and persona-based messaging, determining the right tactical mix, designing compelling offers and calls to action, and setting campaign and individual program MBOs/goals/measurement criteria and providing regular leadership updates on campaign success. Additional responsibilities include managing external agencies and internal demand gen and marketing operations teams, creating demand creation programs “in a box” for use by direct and indirect sales, and building/managing shared demand creation resources with sales and marketing teams.

Demonstrated ability to leverage digital, social and modern-marketing practices in demand creation is essential. This role works in partnership with multiple disciplines to drive demand, including business development, sales, marketing communications, event marketing, product/solution/industry marketing and field/regional marketing teams.

• Develop and execute measurable demand creation programs that drive revenue through direct and indirect sales teams through offline and online activities
• Develop high touch, effective account-based marketing strategies and campaigns to affect company upsell, cross-sell competitive replacement initiatives and new business goals
• Work with product/solution/industry teams to establish campaign priorities for the global marketing community to leverage and measure success
• Ensure interlock with regional field sales leadership to ensure agreement on GTM priorities, adjusting as required by changing market conditions and emerging opportunities
• Work with website resources to ensure that inbound traffic can be converted into known leads through a best-in-class Web experience
• Implement testing methodologies to enhance the demand creation process, including response and conversion rates and multivariate testing
• Manage end-to-end lead management process in conjunction with sales and marketing operations, including lead capture, lead scoring and nurturing via portfolio marketing, and service-level agreements (lead definitions, lead acceptance/rejection reasons and disqualification reasons that feed into appropriate nurture streams when applicable)
• Develop and maintain lead acquisition strategies to grow prospect and customer database
  
• Forecast, measure, analyze and report on the impact of demand creation activities on sales pipeline, sales cycle staging and aging, and revenue
  
• Work with cross functional team to develop new functionality within our sales force and marketing automation tool in order to improve effectiveness and efficiency
• Evaluate, select and manage outside vendors that contribute to demand creation programs including direct marketing agencies, search engine optimization (SEO) experts, display and retargeting advertising, designers, copywriters, email providers and list brokers
• Juggle multiple projects in a dynamic, fast-paced environment

Qualifications

• 10 or more years of b-to-b demand creation experience
• Five or more years of b-to-b digital/inbound marketing including Web and content marketing, ability to leverage social media to seed demand, search engine optimization/search engine marketing (SEO/SEM), association marketing and content syndication
• Experience leading and coaching teams
• Experience with Marketing automation, Web content management, Web analytics and business intelligence (reporting and analysis tools)
• Experience building and managing a shared demand waterfall with sales
• Proven record of supporting sales to meet or exceed pipeline and revenue targets
• Experience creating and implementing proven successful, seeding, demand creation, lead nurturing and pipeline acceleration programs
• Demonstrated skills in positioning and differentiating products and services
• History of budget management

Preferred Qualifications

• MBA in marketing or related business degree strongly preferred
• Excellent communicator with proven ability to clearly convey complex ideas and data in written, presentation
• Highly motivated individual who thrives in a fast-paced team environment and is readily adaptable to changing market and organizational requirement
• Demonstrated strong listening, information gathering and empathy skills for uncovering and defining deliverables, needs and outcomes
• Team player with cross-functional project leadership skills

What it’s like to work at CommerceHub

We have big plans for growth and transformation and we’re doing it with a remote-first team across the world.

Remote first gives us more flexibility to help each other do our best work. It means that work-life balance is more than a cliché. We’ve built balance into our culture and it’s at the core of everything we do—how we collaborate and make change happen.

Connected by our drive to transform ecommerce, our culture is driven by our employees. We trust each other, work hard and respect both personal and professional boundaries, knowing that we’re at our best when we’re intentional about how and where we work. We believe autonomy leads to great work and an even bigger impact.

Benefits

• Medical, dental and vision benefits: Affordable health care plans with premiums that will not exceed 5% of your salary and company HSA contributions, starting on Day 1
• A 6% 401(k) match
• Competitive time off package with 20 days of Paid Time Off, 9 paid company holidays, 2 paid floating holidays, 7 paid sick days, and a paid volunteer day
• 4 weeks paid Parental (Bonding) Leave
• Remote work stipend for internet, cell phone, office furniture and supplies
  
• Culture and team-building activities
• Employee Assistance Program
• Tuition assistance
• Career development opportunities
• Charitable contribution match per team member

CommerceHub is an Equal Employment Opportunity and Affirmative Action Employer. We celebrate diversity and are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need.