Email Marketing Manager

We are looking for a talented and experienced Email Marketing Specialist to join our team.

The Email Marketing Specialist will have a deep understanding of email marketing best practices, segmentation, A/B testing, and analytics to optimize campaign performance.

This role requires a creative and data-driven mindset to deliver compelling email content and achieve marketing goals.

Key Responsibilities:
• Email Campaign Strategy: Develop and execute email marketing strategies to meet business objectives, such as lead generation, customer retention, product promotions, and more.

• Content Creation: Create engaging and personalized email content, including compelling subject lines, copywriting that resonate with the target audience.

• Segmentation and Targeting: Segment the email list based on customer behavior, demographics, and preferences to deliver highly relevant and targeted email campaigns.

• A/B Testing: Conduct A/B tests on various email elements (subject lines, content, CTA buttons, etc.) to optimize open rates, click-through rates, and conversion rates.

• List Management: Manage and maintain the email subscriber list, ensuring data accuracy and compliance with email marketing regulations (e.g., CAN-SPAM, GDPR).

• Email Deliverability: Monitor and improve email deliverability rates, manage spam complaints, and maintain a clean email list.

• Compliance: Stay up-to-date with email marketing laws and regulations to ensure compliance in all email campaigns.

• Customer Segmentation: Analyze customer data and behavior to create highly targeted and personalized email marketing campaigns.