Marketing Lead

Fill this google form to apply - https://forms.gle/317ze7TL3YyTaH827

As the Marketing Lead, you will lead Growth and Marketing efforts to drive pipeline growth and revenue for ORISERVE.
The ideal candidate will take charge of our marketing efforts and drive the development and execution of comprehensive marketing strategies to enhance our brand visibility and drive business growth. Leading our Marketing team and partnering with our Sales teams, you will implement strategies that generate opportunities that convert into customers.

Typical work week look like:-

• Collaborate with Marketing and Sales teams to develop a go-to-market plan that maps our sales strategy with supporting marketing tactics.
• Take a strategic approach and drive implementation of the marketing plan, working closely with marketing, partnerships and sales development teams.
• Create processes, SOP’s and set KPI’s to ensure effective execution of the GTM and marketing activities.
• Generate new leads and pipeline through inbound marketing tactics including email, events, Performance Marketing, SEO, Partner Marketing, Content Syndication third-party programs, etc.
• Orchestrate the creation of content and identify opportunities to leverage existing content and campaigns. (Work with a team of content writers and designers - orchestrating the content creation process)
• Create personalized, high-value customer experiences in programs that focus on understanding customers’ needs across their buyers’ journey
• Test and optimize existing programs to improve conversion rates, while experimenting with new creative concepts.
• Implement and manage multi-channel ABM marketing campaigns that span customer touch points and engage our audiences. (In-line with Sales teams objectives)
• Identify new tactics industry trends, best practices, and emerging technologies and opportunities to foster engagement and business growth
• Measure campaign effectiveness and analyze and report to leadership the ROI of marketing programs on a regular basis.
• Plan and manage the PR activities of ORI to create a compelling narrative around the brand.
• Conduct market research to identify trends, opportunities, and competitive threats, and use insights to inform marketing strategies.
• Develop and implement strategies to build and grow our online communities and forums across various social media platforms.
• Stay up-to-date with industry trends and best practices in marketing and leverage innovative approaches to drive results.

Our ideal candidate should have:-

• 5-7 years of experience in marketing / demand generation / digital marketing (preferably in B2B) or having a leadership role in a marketing agency.
• Experience developing and executing integrated marketing campaigns and lead nurture programs in a B2B market.
• The ideal candidate will be responsible for engaging with our audience, fostering meaningful discussions, and driving community growth. This role requires a deep understanding of social media platforms, a passion for building and nurturing online communities.
• Strong familiarity with account-based marketing (ABM), PPC, SEO, social media, and email marketing.
• Strong relationship-building skills with the aptitude to work collaboratively and independently along with an ability to manage multiple teams.
• Excellent writing and verbal communication skills with the ability to connect the dots with a varied audience.
• Capacity to understand complex technical concepts needed to develop strategic and engaging programs, paired with the logistical/operational prowess needed to plan and execute effective campaigns.
• You communicate clearly and with precision in person and in writing. You have strong copywriting skills.
• Proactive work ethic with excellent organizational skills and attention to detail. Must enjoy working in an open, dynamic, entrepreneurial environment.
• You take the initiative to find solutions and focus on what must be done to create success.

What you can expect from ORI:-

• Passion & happiness in the workplace with great people & open culture with amazing growth opportunities.
• An ecosystem where leadership is fostered which builds an environment where everyone is free to take necessary actions to learn from real experiences.
• Chance to work on the cutting edge of technology.
  
• Freedom to pursue your ideas and innovate with multiple technologies

If you have outstanding management and consulting skills and a great passion for technology, to deliver one of the most complex and innovative solutions, then you will love this job.