Marketing Manager

Applications for this role are only accepted through the Google Form link below. Copy the link below to submit your application:

https://forms.gle/v3keiWexRBX1gRcb9

Job description:

Are you a digital marketing mastermind eager to make a real impact? This is your chance to join us as our first marketing employee in the team and spearhead our marketing strategies.

In this fast-paced, dynamic role, you'll wear many hats and have the incredible opportunity to shape the future of our marketing efforts. You'll collaborate closely with various teams to craft winning strategies, manage our online presence, and execute integrated digital campaigns across multiple channels.

Roles & responsibilities:

• Collaborate across departments to align marketing strategies with business goals.
  
• Develop and implement comprehensive digital marketing campaigns
• Identify target audiences, create buyer personas, and develop customer segmentation strategies.
  
• Oversee the organization's online presence, ensuring consistent brand messaging across all channels.
• Plan and execute integrated digital marketing campaigns across various channels, such as search engine marketing (SEM), search engine optimization (SEO), social media, email marketing,
  
• Develop and implement lead generation strategies to attract qualified leads and grow the customer base.
  
• Generate demand using thought leadership content and other medium
• Optimize landing pages and CTAs for maximum conversions.
• Analyze data (website traffic, user behavior, KPIs) to track performance and inform decisions.
• Monitor and report on key metrics such as website traffic, conversion rates, click-through rates (CTRs), and return on investment (ROI).
• Promote events and webinars, building an engaged community of stakeholders.
  
• Create compelling presentations, videos, and docs to support the sales cycle.
  
• Conduct market research to inform strategic decisions on roadmap and positioning.
  
• Develop and manage the digital marketing budget, allocate resources effectively, and optimize spending for maximum ROI.
  
• Monitor and control costs related to digital marketing campaigns, tools, platforms, and advertising.
  
• Stay current with digital marketing trends, tools emerging technologies, platforms and best practices.
  
• Monitor and respond to online reviews, customer feedback, and social media conversations to maintain and enhance brand reputation.
  
• Understanding of EHR domain is a plus.

*Should Have Qualifications: *

• GTM Strategy Development: A proven track record in developing and executing successful go-to-market (GTM) strategies that have effectively driven revenue growth in previous roles.
  
• Multi-Channel Marketing Campaigns: Extensive experience in managing and optimizing multi-channel marketing campaigns, including email, social media, events, and webinars.
  
• Content Creation and Management: The ability to develop and execute comprehensive content calendars tailored to buyer journey across all funnel stages.
  

*Must-Have Qualifications: *

• B2b SaaS Product Marketing Experience: 5+ years of experience in product marketing specifically within a B2B SaaS environment with a bachelor's degree in marketing or a relevant field.
  
• Communication and Copywriting Skills: Excellent communication skills and a proven ability to create compelling messaging, buyer personas, and sales pitches.
  
• Sales Enablement: Experience enabling sales and customer success teams with effective collaterals, expert content, and insights to improve conversions.
  

*Who we are: *

Genetico Research & Diagnostics Pvt. Ltd. (Genetico) is the first in Asia and among the very few in the world to have developed specialized clinical genetics software in the field of rare and genetic diseases. Our groundbreaking work has earned investments from esteemed institutions like BIRAC and IIT Mandi to support the software development and proof of concept for an Artificial Intelligence based approach to offer differential diagnosis based on the observed phenotypes. Among various other awards, Genetico was selected in a cohort of 13 companies selected from over 700+ global health-tech companies in the prestigious India Sweden Healthcare Innovation Program supported by AstraZeneca, AIIMS Delhi, AIIMS Jodhpur, Indian Council of Medical Research (ICMR) and Business Sweden, affirming our commitment to revolutionize the field of rare and genetic diseases.