Content Marketing Manager

What we do

SingleKey is a start-up fintech company based in Toronto, Ontario. We offer services to property managers, residential landlords, and tenants including products that protect landlords from delinquent tenants for peace of mind. We plan to revolutionize the rental experience by offering solutions for both large and small landlords, real estate agents, and property managers through modern solutions to the renting process.

Why SingleKey?
Benefits: Extended Health Benefits to take care of yourself based on your individual needs
Vacation: Take a break! Enjoy a few weeks off per year
Work from Home/Office: As long as you have internet! We welcome you to join us at our office whenever you need

What You’ll Do

• Craft interesting, well-researched, generate value, engage and convert target customers.
• Update web content, working with digital marketing, product marketing, and creative.
• Keep up with current industry trends and topics to ensure effective communications.
• Manage/hire/build your team of writers.
• Copy edit and review content for messaging, style guidelines, brand consistency, and voice; provide education and guidance to ensure high-quality writing for all Singlekey content.
• Coordinate with partners, thought leaders, and other third parties to produce high-quality joint content programs.
• Develop and maintain editorial calendars and content project plans; provide regular updates to stakeholders, and determine metrics for ensuring the effectiveness of marketing content.
• Build and track benchmarks for measuring success and ROI.
• Implement new tools and processes for the effective creation and measurement of content.
• Optimize delivery strategy for each piece, by implementing best practices, and repeatedly test various tools, content formats, and distribution channels with various target audience segments.
• Ensure that all communications adhere to brand and communications standards and are written in a consistent Singlekey "voice".
• Provide accurate and timely project reporting on all content marketing activities
• Working with digital marketing, develop and execute campaigns to drive engagement with content.
• Manage the website, keeping content relevant and fresh to drive traffic, engage visitors, and convert visitors to prospects.

Requirements

• Bachelor’s degree required.
• 5-7 years of experience in project management, marketing, communications, or writing-focused roles.
• Excellent written skills.
• Excellent communication and collaboration skills.
• Excellent project management skills.
• Strong analytical capabilities.
• Experience with WordPress.
• Ability to thrive in a fast-paced, deadline-driven team environment with shifting priorities.
• Experience using Ahrefs, and Semrush is a plus.

Key Experiences and Competencies

• Project Management: The ideal candidate can drive a team of writers and decision-makers to achieve continuous production of high-quality content across the organization.
• Business Savvy and Marketing Maven: The ideal candidate will have a good understanding of the residential real estate rental market. S/he will pride him/herself on being ahead of the market. S/he will be passionate about identifying and prioritizing strategic opportunities and driving overall strategy.
• Data-Driven: The ideal candidate will be responsible for driving all metrics around Marketing and Communications activities to improve ROI.
• Innovation: The ideal candidate will be relentlessly focused on positioning Singlekey as an innovator and industry leader through the creation of new and valuable strategies, programs, and features.
• Teamwork: The ideal candidate will be committed to working together in a respectful, transparent and trust-based way in all interactions, large and small.

At SingleKey, we are committed to creating and supporting a diverse team. We encourage and embrace candidates of all identities and backgrounds to apply. Accommodations are available at any point during the application process, and feedback is welcome to ensure our hiring process is as accessible and welcoming as possible.