Growth and Retention Manager

We at ShopWise are looking out for Growth and Retention Manager.
Roles and Responsibilities:
Creating a marketing plan to drive growth & increase engagement, retention & revenue from users.
Driving activations and repeat transactions from users
Using Engagement & Analytics platforms for journey building & segmentation of users for targeted campaigns
Reducing churn and uninstalls of users from portal and app
Re-engaging with users to increase their time spent on the site or app
Great experience in managing media channels such as adnetwork, programmatic, affiliate, SMS, push, referral, retargeting and ASO
Experience of executing performance campaigns
Expertise in running campaigns on Youtube, Pinterest, Facebook, Google Ads, Affiliate ads, Instagram, Whatsapp, Twitter, Linkedin, Quora & other social media channels
Expertise in Digital strategies
Well versed with marketing strategies and Growth recipes

Requirements:
Prior experience working in a consumer or B2C business is a must.(In the education sector will be a plus)
Strong understanding of User funnel for acquisition & retention
Prior experience using Engagement & Analytics tools (such as Appsflyer, Mixpanel, Clevertap, Moengage, Netcore, Webengage etc)
Strong understanding of Remarketing campaigns
A strong grasp of web analytics, A/B testing, and metrics-driven marketing
Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere