Sr. Email Marketing Manager

We're looking for a Sr. Email Marketing Manager who is a beast at building and executing email marketing strategy and creation for e-commerce clients.

This role is responsible for working directly with our clients and requires a deep understanding and experience of email marketing, lifecycle marketing, e-commerce digital marketing, and client management. This role is responsible for the success of our client’s email marketing and achieves this by:

• Building email strategies to improve customer engagement, acquisition and retention
• Organization under pressure
• Understanding email marketing principles and success metrics
• Consistent design and attention to detail
• Effective client communication and management
• Collaboration with internal and client teams

Who you are

You're hungry to build and implement strategies to help scale e-commerce brands through email marketing and hit revenue goals. You love everything about digital marketing from high-level strategic discussions to troubleshooting why specific campaigns aren't working.

You have a deep understanding of customer journey mapping, email marketing strategies, and you're up to date on the newest e-commerce marketing strategies being used.

You love brainstorming new ways to speak to the right customer, at the right time, with the right message. You love thinking of creative ways to engage and influence consumer behaviour. You're hungry to learn more about email marketing strategy and what makes it effective.

You have a growth mindset & you’re constantly looking to improve and learn new things. You’ll work across our entire client portfolio and you’ll get the opportunity to work on a broad range of consumer e-commerce brands, from $5M - $60M in revenue, and across different industries. This is your chance to move the needle and do work that matters.

This is a fully remote, full-time position.

The best candidate for this job will have:

• An obsession with finding new e-commerce strategies to drive customer acquisition and retention.
• A passion and natural instinct for leading others.
• Extreme comfort talking to executives and clients, and being able to hold a collaborative and solution oriented conversation with them.
• A creative solution oriented nature, who views obstacles as opportunities.
• A strong bias towards execution & results.
• The ability to lead a team, drive results and work side-by-side to execute on email and SMS campaigns.
• The ability (and LOVE) of taking an idea or concept, and giving it substance and strategy
• Fantastic organizational skills - you’re able to juggle multiple brands and projects at a time without losing your head.
• A love for lifecycle marketing. You're passionate about understanding a brand and its customers inside out to build an onbrand and comprehensive customer experience.
• Ability to get your hands dirty with creating a variety of strategies for different brands, iterating and finding out what you need to know to get to a great end result. If you need
• Strong organizational and prioritization skills with ability to think strategically, creatively, and analytically.
• Positive attitude and agile approach to your work, allowing you to pivot on a dime when necessary.
• Ability to effectively resolve problems and/or roadblocks independently as they occur, knowing when to escalate when necessary
• Responsibilities
• Lead, support grow and manage the marketing team.
• Ensure that the strategy is aligned with the clients needs and then executed upon flawlessly, managing from concept to implementation.
• Assist with developing the marketing team including: career plans, job descriptions, recruiting, hiring, job performance reviews.
• Assist with the onboarding of new clients & team members.
• Creating assets such as: customer life cycle journey, buyer funnel, SWOT analysis, content calendar.
• Manage large scale email marketing campaigns and flows from strategy to execution
• Establish targeting strategies based on customer lifecycle segmentation & predictive analytics.
• Leverage CRM & analytics platforms to support campaign execution (Google Analytics, Shopify, etc.).
• Analyze and track data to maximize the performance of email campaigns to achieve engagement, conversion, revenue and growth goals.
• Ensure all emails comply with best practices to ensure accurate email tracking, deliverability, and a great customer experience.
• Managing client relationships and communicating email strategy and results to clients.
• Managing & overseeing all client Klaviyo accounts to ensure compliance with best practices to improve deliverability, email performance and customer experience.
• Developing email marketing strategies to improve engagement, drive customer acquisition, and maximize customer retention & LTV for clients.
• Determining & managing email marketing KPIs to hit client revenue goals.
• Leading strategic planning and retrospective meeting.
• Staying on top of e-comm trends and adapting strategies based on what’s new.

Position Requirements:

• 4+ years experience in email marketing for e-commerce.
• 2+ years experience of handling your own clients/accounts and managing a team.
• Strong knowledge of e-commerce marketing tools like Shopify, JustUno, MailChimp, Omnisend etc.
• Proven track record of creating, implementing and optimizing complex email programs to meet business goals.
• Understanding of digital marketing principles, specifically email marketing best practices.
• Excellent verbal, interpersonal, and written communication skills.
• A working computer (preferably Mac) & reliable internet connection.
• Bachelor’s degree, certification or 2-3 years + experience working directly in marketing.
• Bonus Points
• Experience with all facets of marketing including creating digital marketing strategies.
• Experience with softwares: Asana, Slack, Figma, Tettra, Google Suite, Shopify, Omnisend, Zoho.
• Expertise level knowledge in Klaviyo.
• Background in working with agencies - juggling multiple projects, clients, and brands.

If you share our Core Values & everything above excites you, then Longplay is the perfect place for you:

WORK IS ART: Your work is a reflection of who you are and you have high standards for both. You treat your work as art which means immaculate attention to detail and delivering your best each time. How you do anything is how you do everything.

CONTINUAL GROWTH: You strive to be better today than you were yesterday. You’re always striving to grow and learn in everything you do. Your drive to grow is insatiable and you’re always asking thoughtful questions to improve. You see feedback as an opportunity to grow. The end goal is for everyone to become a better version of themselves.

ALWAYS ASSUME POSITIVE INTENT: We’re sensitive to what each one of us is carrying here at work as well as at home. And we always assume positive intent from one another and our clients. When someone misses the mark, we always ask questions before making accusations. Then we work together to build solutions.

DEFAULT TO ACTION: You take action quickly and you’re great at figuring things out. You’re able to move forward without all the answers and you bring solutions to the table instead of just problems. You’re proactive instead of reactive.

RELATIONSHIPS ARE KEY: You say what you mean and do what you say. You look for ways to make a positive impact on your fellow humans and make the world a better place. You have humility and take responsibility when you mess up. You take the time to understand what others think and how they feel. And you never forget that there are humans on the other side of your screen. We’re a team - both with our internal team and with our clients. So you set others up for success and you care about their personal wellness.

SEEK STILLNESS: You strive to be calm, peaceful, and untroubled in work and in life. You love what you do and it shows in the end result. You know that you do your best work when you’re taking time to recharge your mind, body, and spirit (whatever that looks like to you). You set and maintain healthy boundaries that preserve yourself and your wellbeing so that you have the energy to go the extra mile when it counts. When fires come up, you’re great at taking a breath and approaching the problem calmly.

BUILD SYSTEMS & SOLVE PROBLEMS. ONCE: You think strategically about how to work better, not just faster. When a problem comes up, you find the core issue and build a system to resolve it so you’re only solving problems once. You spend less time putting out fires and more time figuring out where the fires are coming from in the first place. You’re always looking for ways to make your job easier so you can spend more time on bigger, better projects.

To apply, fill in this application form: https://forms.gle/73PB9sdXHAuQScbQ6