Growth Marketing Manager

Job Title: Growth Marketing Manager

Location: Toronto, ON

About Us: Revenue Management Labs is a dynamic and innovative company focused on delivering top-notch revenue management solutions across industries. We help businesses maximize their revenue potential through data-driven insights, strategic pricing, and tailored marketing strategies. We are looking for a passionate and results-driven Growth Marketing Manager to join our team and spearhead our growth initiatives.

Job Overview: As the Growth Marketing Manager at Revenue Management Labs, you will be responsible for driving rapid and sustainable growth by developing and executing innovative marketing strategies. You will play a critical role in expanding our customer base, enhancing customer retention, and increasing overall market presence. This position requires a combination of creativity, analytical thinking, and hands-on execution.

Key Responsibilities:

Develop and Execute Growth Strategies:

• Craft and implement a comprehensive growth strategy that aligns with Revenue Management Labs' business goals. Identify and capitalize on growth opportunities across acquisition, activation, retention, and referral stages of the customer journey.

Data-Driven Marketing:

• Analyze data from various sources to identify trends, optimize marketing efforts, and inform strategic decisions.
  • Conduct A/B testing, multivariate testing, and other experiments to validate hypotheses and drive continuous improvement.

Client Acquisition:

• Plan and execute multi-channel acquisition campaigns, including paid search, social media, content marketing, and email marketing.
  • Optimize both paid and organic channels to maximize ROI and reduce customer acquisition costs (CAC).

Client Retention and Lifecycle Marketing:

• Develop strategies to enhance customer retention and increase customer lifetime value (LTV).
  • Execute personalized campaigns to engage and retain clients, including email nurturing, loyalty programs, and retargeting. Collaboration:
• Work closely with business development teams to ensure alignment on growth objectives and execution.

Growth Hacking and Experimentation:

• Implement innovative growth hacking tactics to quickly test, iterate, and scale growth initiatives.
• Foster a culture of experimentation within the marketing team.

Partnership Development:

• Identify and cultivate strategic partnerships and alliances to accelerate growth.
  • Explore co-marketing opportunities, affiliate programs, and other collaborative efforts. Metrics and Reporting:
  • Define, track, and report on key growth metrics, including CAC, LTV, conversion rates, and churn rates.
• Provide regular performance updates and actionable insights to the leadership team.

Automation and Process Optimization:

• Implement marketing automation tools to streamline and scale growth efforts.
• Continuously refine processes to improve efficiency and effectiveness.

Qualifications:

• 5+ years of experience in growth marketing, digital marketing, or a related role with a proven track record of driving growth in a B2B environment.

• Strong analytical skills with proficiency in data analysis tools (e.g., Google Analytics, SQL, Excel).

• Experience with marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems.

• Expertise in A/B testing, SEO, SEM, and content marketing.

• Ability to think creatively and come up with innovative solutions to drive growth.

• Excellent communication and collaboration skills, with experience working cross-functionally.

• Strong project management skills with the ability to manage multiple initiatives simultaneously.

• A growth mindset with a passion for continuous learning and improvement.

What We Offer:

• Competitive salary and benefits package.

• Opportunity to make a significant impact in a growing company.

• Collaborative and dynamic work environment.

• Professional development opportunities and career growth.

• Flexible work arrangements.

How to Apply: If you are a growth-oriented marketing professional looking to take on a challenging and rewarding role, we’d love to hear from you! Please apply directly on our careers page: https://revenuemanagementlabs.bamboohr.com/careers/61?source=aWQ9MjY%3D

Revenue Management Labs is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.