Marketing Advisor

OVERVIEW

Optimi health is an early stage healthtech start up and one of Zinc VC’s 2020 portfolio companies. We're searching for a marketing and branding expert who can lead the development of our go to market strategy and the launch of our brand and first product.

OUR VISION

1 in 3 people suffer from muscle and joint (MSK) conditions and need support to manage and improve their physical health.

Optimi was founded with the belief that the advanced levels of care and the latest clinical research available to elite athletes are just as applicable to the general population as they are to top sportsmen and women. Yet for many, this knowledge is completely inaccessible. We exist to change this.

Our vision is to combine cutting edge science and technology to make elite level exercise science and therapy accessible to everyone from anywhere in the world.

OUR TEAM

Piers Shotter, CEO. Leadership, planning and execution.
Piers is a former Army Officer and has spent the last 5 years in the senior leadership team of VC backed start ups, most recently in health technology. He has a degree in Exercise and Sport Science and has had 3 knee surgeries.

Abby Seneor, CTO. Computer scientist and AI innovation.
Abby spent 5 years at Intel (joining as their youngest employee at the time) before moving to Microsoft where she worked on cutting edge AR and VR as an AI Innovation Lead. She has also founded and successfully exited from her first tech start up. She is an amateur iornwoman triathlete and has had 1 knee reconstruction.

Shane Kertanegara, Chief Clinical Officer. Sports medicine and physiotherapy.
Shane is the former Head Physio of the Australian U20 Rugby Team and the Head of Medical Performance at the NSW Waratahs (elite Super Rugby club). Shane looks after some of the world's top athletes and has also had a knee reconstruction.

Ben Legg, Advisory Board. Business strategy
Former Army Officer, ex McKinsey consultant and former COO of Google Europe.

Dr Sharon Flahive, Advisory Board. Sports medicine physician
Chief Medical Officer Australian women’s rugby team . Fellowship of the ACSP

Dr Giora Yahav, Advisory Board. Advanced imaging technology
Former Microsoft GM, ex Magic Leap. Inventor of the first video TOF 3D camera

THE ROLE

We are keen to find an expert who is passionate about health and has demonstrable experience in launching brands and building B2C businesses.

The primary goal for this role is to help the company acquire our first 10k users.
We’re looking for someone who can help us develop and execute the strategy required to launch our first product, build our brand and acquire our first users. We’re data led and would like help in reviewing our key metrics and ensuring we have the most efficient systems and tools in place to automate data collection and enable swift testing and decision making. We would also like support in hiring our first in-house marketing expert following the closure of our current funding round.

And until we hire that person, we’d love you to help us by being hands on to support the delivery of these big plans.

COMPENSATION

Compensation will initially be in the form of equity with the potential for a fee as the company grows.