14 Startups Revolutionizing the Fitness Industry in 2022

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Health and wellness is a hot industry with consumers and investors alike. Companies in the space raised a [whopping $44B] (https://healthtransformer.co/2021-year-end-insights-report-44b-raised-globally-in-health-innovation-doubling-year-over-year-90b19ff4a8a6?gi=1d22080201fb) last year during a so-called “home workout revolution” that also saw [mindfulness soar to new heights] (https://www.nytimes.com/2021/02/17/magazine/wellness-apps.html).
Other areas of healthtech innovation include new approaches to treating [chronic lifestyle diseases] (https://www.digitaljournal.com/pr/medical-electrodes-market-expected-to-witness-a-sustainable-growth-by-2022). Apps like Headspace and Calm are tackling sleep and mindfulness, while [subscription box services] (https://buffalonews.com/lifestyles/how-the-pandemic-revived-the-subscription-box-industry/article_a27f616c-c74e-5bb2-ab36-866b522068ff.html) such as TheraBox are bringing customers better nutrition and better appearance.
As people get back to using shared spaces again, some predict a [“mini-boom”] (https://www.uschamber.com/co/good-company/launch-pad/fitness-industry-pandemic-effects) for wellness tourism, health spas, and the like.
These are the top fitness companies making waves in healthtech:
- B2C
- Growth StageExpanding market presence
- Website
- https://trainwell.net
- Employees
- 51-200
- Locations
- San Francisco, Pittsburgh, Cambridge, Remote
- About
CoPilot is 1-on-1 support from a personal fitness and nutrition coach to help you build a healthier lifestyle.
We have raised $10 million in venture funding as of Q4 2021, have thousands of paying clients and have partnerships with Anytime Fitness and Echelon Fitness.
- Industries
- Exercise
Jobs
2 weeks ago$30k – $60k • No equityRemote only • United States2 years of exp2 weeks ago$12k – $24k • No equityRemote only • United States2 years of exp- B2B
- Early StageStartup in initial stages
- Website
- https://www.dotsfty.com/
- Employees
- 1-10
- Locations
- Bellevue
- About
We are developing optimal and functional food as a medicine for people with diabetes. That allows them to manage nutrition without any cooking prep and skills.
- Industries
- Logistics / Transportation / Shipping
EverfitAll-in-one solution for fitness coaches and gyms to deliver training to clients around the world51-200 EmployeesActively Hiring- B2B
- Early StageStartup in initial stages
- Website
- https://everfit.io/
- Employees
- 51-200
- Locations
- San Francisco
- About
Everfit is on a mission to build the most powerful but easy-to-use platform for Personal trainers and Gyms. Our goal is to elevate personal training with a seamless cloud platform.
We are looking for people passionate about fitness and excited about branding and marketing to join us on this journey.
- Industries
Jobs
3 days agoIn office • San Francisco3 years of exp- B2C
- B2B
- Early StageStartup in initial stages
- Employees
- 1-10
- Locations
- Philadelphia
- About
We make fitness more affordable, engaging, and convenient by equipping trainers with the tools they need to run their business and build a community of clients online. We also provide a place for fitness consumers to find the right training program and get fit with a group of like-minded people.
- Industries
- B2C
- Growth StageExpanding market presence
- Top InvestorsThis company has received a significant amount of investment from top investors
- Website
- http://fitbod.me/
- Employees
- 11-50
- About
Our mission is to equip everyone with authentic and personalized fitness training. At the heart of this mission is the workout recommendation system, which combines advanced ML with the users' exercise and workout history to personalize their next workout.
- Industries
- Growth StageExpanding market presence
- Top InvestorsThis company has received a significant amount of investment from top investors
- Website
- https://sweatco.in
- Employees
- 51-200
- Locations
- London
- About
Sweatcoin's mission is to make the world more active The app incentivises users to walk by rewarding their steps with the virtual currency, Sweatcoin.
Users can then spend their Sweatcoins in the in-app marketplace on charitable donations or products from over 400 companies in the UK, US, EU, Canada and Australia.
- Website
- https://fittly.com
- Employees
- 1-10
- Locations
- New York City
- About
fittly aims to be the world's leading community for fitness professionals to learn, grow, and get hired. fittly will serve as a streamlined job site, career development platform, and interactive community serving the needs of the global fitness industry.
- Industries
- B2B
- Early StageStartup in initial stages
- Website
- https://getbreakthrough.com/
- Employees
- 11-50
- Locations
- Remote
- About
Breakthrough is the leading direct to consumer patient growth platform for Physical Therapy private practices. Since 2015 our customers have generated more than $150M in new patient revenue with an average annual practice growth rate of 30%.
Since we opened in 2014, we've steadily grown and continued to build our loyal customer base, which speaks to how enthusiastic we are for the future!
- Industries
- Website
- https://www.span.health
- Employees
- 1-10
- Locations
- New York City, London, San Francisco Bay Area
- About
The future of data-driven, sleep & health coaching.
We utilize the power of your own unique data to optimize your performance, energy levels and mental clarity.
Our team does the research and our technology does the heavy lifting of using it to translate biometric data into personalized, long-term habits.
- Industries
- Quantified SelfBiohacking
- Early StageStartup in initial stages
- Website
- http://coopah.com
- Employees
- 11-50
- Locations
- London
- About
Coopah is on a mission to disrupt the running industry with a game changing virtual coaching application.
Our application uses machine learning to automatically generate personalised training plans for runners and uses digital training groups to keep them motivated towards their goal.
- Industries
- B2B
- Early StageStartup in initial stages
- Top InvestorsThis company has received a significant amount of investment from top investors
- Website
- https://www.exer.ai
- Employees
- 11-50
- Locations
- Denver, San Francisco Bay Area
- About
ExerAI uses our edge-based AI and computer vision platform to power apps and tools for health and wellness pros.
We've raised seed funding from a group of fantastic investors that include Signia Venture Partners, former Zynga COO David Ko, GGV, Jerry Yang's AME Cloud Ventures, Morado Ventures, Range VC, Service Provider Capital, Shatter Fund, and MyFitnessPal co-founders Mike and Albert Lee.
- Industries
- Physical TherapistsArtificial Intelligence / Machine Learning
- Early StageStartup in initial stages
- Website
- https://www.sparcs.app
- Employees
- 1-10
- Locations
- Vienna
- About
With Sparcs we’re building the #1 social network for health & fitness. Our vision is to craft one connected ecosystem where users are not limited to a specific interest but connected and enabled to live their best lifestyle together with their peers.
Looking for your next challenge? Join our young and disruptive startup during the most exciting phase and have a real impact shaping the health & fitness market.
- Industries
- CommunitiesQuantified Self
- B2C
- Growth StageExpanding market presence
- Top InvestorsThis company has received a significant amount of investment from top investors
- Website
- http://www.loseit.com/
- Employees
- 11-50
- Locations
- Boston
- About
Lose It! is mobilizing the world to achieve a healthy weight. Used by millions of people around the world, it is the most effective, personal, app-based weight loss program powered by proven nutritional science, robust behavioral data, and customer-centered software development.
- Industries
- B2C
- Early StageStartup in initial stages
- Website
- https://motra.com/
- Employees
- 1-10
- Locations
- New York City
- About
We are creating a platform where fitness enthusiast motivate one another to push past their limits.
Additionally we use AI to analyse motion data from your watch to derive expertise level analysis of your workout. Train Fitness combines powerful AI to tell you how to improve your gains, with our social platform to keep you motivated to hit the gym on the daily!
- Industries

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