DiscoverStartupsUnderground Cellar
Underground Cellar company logo
Everyone Loves an Upgrade11-50 Employees
  • B2C
  • Early Stage
    Startup in initial stages
  • Top Investors
    This company has received a significant amount of investment from top investors
  • YC Funded
    Startup funded by Y Combinator
Website
Location
Company size
11-50 people
Total raised
$1M
Company type
StartupEarly Stage
Markets
Wine And SpiritsMarketplacesE-Commerce PlatformsInternet Technology
View 0 jobs

Underground Cellar careers

Everyone Loves an Upgrade
Underground Cellar is a new online wine marketplace for discovering and buying premium wines online. Buyers love us because half or more of the bottles they buy are algorithmically swapped-out to rare and private-stash bottles from prestigious wineries.

But our real benefit is that we provide wineries a sustainable sales channel that never uses discounts. This allows them to quickly sell wine without bastardizing their pricing structure or harming their brand image.

Underground Cellar is the first vertical utilizing our patent-pending “reverse-discount” e-commerce platform.

Our plan is to scale within the $6B online wine vertical, capturing $40MM of wine sales by Q3 '19.

First we take over wine, then we expand into other luxury verticals...
* gourmet food
* sporting & event tickets
* fashion
* travel
Jobs

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Ben Herila
Avatar for Ben Herila
Co-founder, CTO at Underground Cellar. Y Combinator W15. Brown University and Microsoft alum.
Avatar for Jeffrey Shaw
Founder @Underground Cellar, Marketing expert that's been around the block
Total raised

$1M

Funded over

1 round

Latest round

Sep 2014

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