Build a strong understanding of the financial services landscape relevant to churches, including areas such as Accounting, Payroll, Spend management, and other financial products and services.
Identify and evaluate opportunities to solve meaningful financial problems for churches, using customer insights, market research, and business data.
Define and execute the product growth vision, strategy, and roadmap, with a focus on customer acquisition, activation, retention, monetization, and revenue growth.
Own the growth lifecycle from acquisition through activation, engagement, retention, and monetization, identifying opportunities to improve customer lifetime value (LTV).
Define the product vision, strategy, and roadmap for the Messaging, Sites, and Media Products, grounded in a deep understanding of customer needs and business goals.
Translate approved Bets into well-scoped Jira Epics with clearly defined problem statements, quantitative success metrics, guardrail metrics, and key flows for AI-assisted Story decomposition and clean engineering hand-off.
