Jobs at The Hedgehog Company

Hedgehog is the Thrasio ($5B - fastest growing ?) for Shopify Brands, a holding company that buys, operates, and scales Ecommerce brands. The company launched just 5 months ago and has already scaled to a $1.7M run rate (4 brands) and expects to be at a $6M run rate by EO21 (7 brands) and a $30M run rate by EO22 (15 brands). The founders Fan & Dan are Ecom experts w/ 20+ years of experience @ companies like Adidas, Reebok, Blank Label, Crocs + co-founding Gemvara, which raised $30M+ and sold to Berkshire Hathaway. VC’s are pouring money into this playbook right now, HeyDay ($2.2B), Branded $150M raised), Perch ($775M raised), but none are focusing exclusively on Shopify brands & strategy like Hedgehog. This is an opportunity to invest in a first-money-in Pre-Seed round at a reasonable $6M valuation alongside the CEO of ThredUp (James Reinhart), former CEO @ LL Bean, $720M exit (Bill End), Elizabeth Yin (Hustle Fund), CEO of Italic (Jeremy Cai), among other Ecom experts. Massive $60B+ Market Opportunity: Hedgehog is pointing at the massive $60B Shopify ecosystem, which is currently growing @ 49% YoY. Shopify CEO Tobi Lutke stated that COVID accelerated eCom adoption from 2019 to 2030 in a single year. Opportunities beyond Shopify constitute a $500B+ opportunity in North America alone. 2 Major Problems for <$10M Brands: Problem #1: Subscale (<$10M) Ecom brands may have great founders and a strong customer love, but they lack the financial resources, skill sets, and bandwidth to execute Ecom best practices to compete with big commerce. The result is underperforming marketing, low ROI on ad spend, poor supply chain mgmt, disorganized cash flow mgmt, etc. Problem #2: Founders of subscale ECom brands lack liquidity in the market, with limited traditional M&A activity and a lack of capital to scale.